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The Appleyards

30 Days to Authentic Instagram Engagement

“You dream of showing up confidently on your stories every day. You see the potential to create real connections online with people who turn into paying clients *and* friends. You love seeing the behind the scenes of other businesses – you want your audience to connect with you on that same level. You are dedicated to business growth and making a MARK on this wacky platform. You just don’t know where to start…”

Let’s just come right out and say it: 
Social media can feel like a whole f*cking mess, sometimes. 

  • You *want* to connect with your audience via Instagram stories, but feel totally lost when the camera starts rolling
  • Your brand is deeply a part of who you are – but you have no idea how to translate that onto your feed
  • Watching yourself on video (or hearing your voice!) makes you feel SUPER uncomfortable
  • Your followers aren’t translating into sales
  • Your inquiries aren’t coming from your dream client
  • You find yourself constantly explaining what you do
  • Posting ends up feeling more like a chore, some days

And the list. 
Goes. 
ON.

You dream of showing up confidently on your stories every day. 

You see the potential to create real connections online with people who turn into paying clients *and* friends.

You love seeing the behind the scenes of other businesses – you want your audience to connect with you on that same level. 

You are dedicated to business growth and making a MARK on this wacky platform. 

You just don’t know where to start. 

Now, more than ever, having a solid online brand MATTERS. Luckily, building a community of engaged entrepreneurs who feel empowered to connect directly to their audience – that’s our jam. 

The biggest mistakes we see people make on Instagram:

  • An Instagram bio that doesn’t explicitly state what they do + who they serve
  • Showing up without purpose (“posting for the sake of posting”)
  • Failing to connect directly with their audience on a personal level
  • Posting images only of what they do, not who they ARE
  • Getting caught up in the “shoulds and shouldn’ts” so much that they don’t show up at all

(Notice how nothing on that list had to do with aesthetics?)

We help business owners show up online confidently with beautiful brands for a living – but if the substance isn’t there, neither is the success. 

We’ve seen brands thrive online with very minimal investment in design + photography.

We *haven’t* seen any brands thrive online without investing time in addressing their audience from a place of emotional authenticity. 

Imagine your Instagram business profile as a storefront.

A storefront without signage may capture your intrigue for a moment. But if you’re seeking out something that:

  • You can trust⠀
  • You know will help you meet your goals ⠀
  • You want to build a relationship with ⠀

You’re going to look for the door that says, real clear:
“I AM HERE TO HELP YOU.
Here’s who I am, what I do, and why who I am makes me the best person for the job.”

We’ve developed an evergreen FREE 30 DAY CHALLENGE that will teach you how to show up on Instagram in a way that builds trust, genuine engagement, tangible growth, and a deeper connection to your audience. 

We’ll send you daily prompts to show up on stories – tag us, so we can cheer you on along the way! Last time we did this challenge, the feedback was INCREDIBLE. Participants reported gaining followers, generating leads from their ideal audience, felt more confident showing up online using video, and continued to follow our prompts, tips, and resources to foster long-term business growth.

Want in? Sign up right here

We can’t wait to SEE YOU.

Cheers,

The Appleyards