/ XANTHE + FRANK APPLEYARD
As a married couple running a business together, people often ask us what it's like to work so closely. We were only together for 6 months before we started our business, so our answer is usually, "what's it like not to?" It’s hard to define the boundary between our work and personal life, but we wouldn’t have it any other way.
We believe that marketing your business should feel like a fucking pleasure. The success of your brand depends on establishing a sustainable, enjoyable strategy, and communicating your message with radical authenticity is the only way to build a community that's going to stick around and support you for the long-haul. We show you how to market your brand with personality and joy, while building a loyal and engaged community though content that truly connects.
We call ourselves "Catalysts for Possibility" because we are living proof that where there's a will, there's a way. Whether it's purchasing our first property in Tulum, Mexico, pursuing our US Working Visas as Canadian business owners, or uprooting our life to new destinations in pursuit of something more, our unique perspective on life + business has been forged along the path-less-travelled.
“Oh Sierra” is the name of “OUR SONG” which is a huge part of the Appleyard love story — an anchor that reminds us of our unity and our love for our lives together, through everything we create.
CReATE WITH US
+ Being near the ocean
+ Laughing 'til she cries
+ Over-sized t-shirts
+ Living in the moment
+ The market on Saturday morning
+ Face masks with her coffee
+ Exercising for joy
+ Visualizing the big picture
+ Being "the ideas person"
+ Compassionate communication
+ Looking on the bright side
+ Fostering vulnerable human connection
+ Hyping you up about your potential
Gazing at palm trees +
Making really good coffee +
Random facts +
Organizing literally anything +
Peanut butter all over his life +
Reading the news +
Leeds United +
Keeping the team on point +
Developing introspective strategy +
Taglines + campaign slogans +
All things logistical and tech support +
Forging a bond with businesses +
Remembering that thing you forgot +
+ contact me
+ past engagements
Xanthe’s philosophy on life influences her approach to business: we aren’t drawn to people because of what they do, but rather who they are. As a creative, mentor, and speaker, she generously shares why communication is equally important to brand-building as visuals, what it takes to build a connected community, and how to take bold action towards your long-term vision.
+ speaking topics
001. RUNNING YOUR BUSINESS LIKE A BOUTIQUE HOTEL
Whether you have a physical location or not, we all have some lessons to learn from the “surprise and delight” mantra of the hospitality industry.
In this conversation, Xanthe explains why good branding isn’t a bandaid for bad business, how to treat your client as a guest even if you never meet them in person, and when automation can actually backfire.
002. REVOLUTIONARY BRANDS ARE BORN OFFSCREEN
Instagram, Pinterest, TikTok are great business tools, but is the constant inundation of brand activity hindering our ability to share who we really are?
In this talk, Xanthe shares why life experience is just as important to the creative process as refining your skills, being honest with yourself when you’re in your own way, and how to create alignment in life and business.
003. MAKING THE LEAP INTO LEADERSHIP
When you want to create something substantial, the weight of the dream alone can feel too overwhelming to admit out loud. But when we assume what’s possible for others just isn’t for us, all we’re doing is delaying all chances to succeed.
Sharing personal stories from her own trajectory, Xanthe is here to help anyone struggling to fit in when what they envision is anything but ordinary.
+ contact me