Canadian-born creative director Xanthe Appleyard is the co-founder of Oh Sierra, a Los Angeles and Tulum-based creative agency with worldwide influence. She infuses creative work with strategy, leading clients in the hospitality and travel industries to pursue possibility, while creating memorable experiences, both in person and online.
In 2020, Xanthe and her partner in life and business, Frank, packed their bags and moved to Tulum, Mexico — a bold leap to expand their global perspective. Just months later they introduced a thoughtfully curated rental property, The Oh Sierra Swim Club, providing guests with a space built to live, play, and work.
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Xanthe’s philosophy on life influences her approach to branding: we aren’t drawn to people because of what they do, but rather who they are. As a designer, mentor, and speaker, she generously shares why communication is equally important to brand-building as visuals, what it takes to build a connected community, and how to execute on a long-term vision.
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001. RUNNING YOUR BUSINESS LIKE A BOUTIQUE HOTEL
Whether you have a physical location or not, we all have some lessons to learn from the “surprise and delight” mantra of the hospitality industry.
In this conversation, Xanthe explains why good branding isn’t a bandaid for bad business, how to treat your client as a guest even if you never meet them in person, and when automation can actually backfire.
002. REVOLUTIONARY BRANDS ARE BORN OFFSCREEN
Instagram, Pinterest, TikTok are great business tools, but is the constant inundation of brand activity hindering our ability to share who we really are?
In this talk, Xanthe shares why life experience is just as important to the creative process as refining your skills, being honest with yourself when you’re in your own way, and how to create alignment in life and business.
003. MAKING THE LEAP INTO LEADERSHIP
When you want to create something substantial, the weight of the dream alone can feel too overwhelming to admit out loud. But when we assume what’s possible for others just isn’t for us, all we’re doing is delaying all chances to succeed.
Sharing personal stories from her own trajectory, Xanthe is here to help anyone struggling to fit in when what they envision is anything but ordinary.
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