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LED BY XANTHE APPLEYARD

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THE CONTENT COCKTAIL

A 5-DAY FAST TRACK TO A SOCIAL STRATEGY YOU CAN'T WAIT TO SHOW UP FOR

Craft your unique recipe for consistency, confidence, and content, with daily video trainings delivered straight to your inbox. The lessons are 6-8 minutes each and include actionable steps so you can implement, as you go.

GET THE COURSE FOR $29

It’s time to stop posting-for-the-sake-of-posting with low-quality content that doesn't light you up. 

YUP, NEED THIS

How many times have you muscled through an Instagram post, drawing whatever dry ideas you could pull from your overwhelmed brain, assembling them into a caption (ish) and pairing them with a half-assed visual that maybe-sorta-kinda aligns with the key point?

How many times have you hit *POST* with a sinking feeling deep in your gut, realizing you just spent two hours on something you’re not even proud of?

How many times have you felt the vulnerability that hits you like a ton of bricks when you open up the app a few hours later to see lacklustre likes, few comments, and very little point to all that time you spent stressing about sharing-just-for-the-sake-of-it?

What if, instead of forcing posts just-to-say-you-did-it, you had a unique recipe for your content that supports your community and respects your capacity, so you could show up with inspiration and impact, every time?

THE PEOPLE IN YOUR COMMUNITY AREN'T THE ONLY ONES WHO HAVE TO CARE ABOUT YOUR CONTENT. YOU DO, TOO.

THE 

DEETS

Develop Content Themes that connect with you and your people

Uncover your unique perspective so you can show up with a clear POV

Leverage your unique expertise to become a sought-after authority

Establish a posting consistency you can actually stay accountable to

Starting from the moment you sign up, you’ll receive a video lesson straight to your inbox, to enjoy with your morning coffee or pop in your ear while you prep lunch. The lessons are short and sweet, so they're easy to digest and implement, every day.

LET'S DO IT

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While you may know me as my nickname, The Content Queen, my actual name is Xanthe Appleyard. Some other titles I go by include: 

Public Relations Graduate, Creative Agency Founder, Content Marketing Strategist, Cute Food Brand Enthusiast, Helicopter Dog Mom, Amateur Bartender, Boutique Rental Host… 

But to that first point, it’s true – I’ve been creating content and managing social media for businesses since Instagram was invented. That was 13 years ago, by the way. I’ve learned a lot of things, but the most relevant one for this particular corner of the internet is this:

You can’t cheat, hack, outsmart, or frankly, keep up with, the algorithm. 

The good news? You CAN become an industry leader, community cultivator, and prolific, emboldened creator without it. 

My version of social media success doesn’t include viral videos, thousands of followers, trending sounds, or strict scheduling. It’s about community, relationships, ease, pleasure, and genuine excitement for showing up to share. 

I promise, with this Content Cocktail, that'll be your version, too.

XANTHE APPLEYARD
CONTENT COACH FOR CREATIVE LEADERS

HERE FOR IT →

5 DAYS.
5 INGREDIENTS.

AND A RECIPE YOU CAN REPLICATE  TO show up passionately + confidently EVERY. DAMN. TIME. 

I'M READY