Our Toxic Trait is Inviting Someone Over For Dinner After Meeting Them Once On The Internet. You Hungry?
We are passionate community cultivators, blissfully unpretentious natural wine drinkers, lovers of an unlikely brand collab, food-biased travel guides, and partners in life and business. We're also living proof that the key to unlocking your full potential lies in romanticizing the journey, and bringing your people along for the ride.
In January 2020, we made a decision that changed the course of our business and as a result, our lives.
We had owned Oh Sierra for 2 years, thriving with mostly local clients through word of mouth and support from the community we’d grown up with. We had around 1000 followers on Instagram, and the most ‘global’ we’d gotten was when one of our existing clients moved to another province (it felt SO worldly, at the time). But entering that new year, something changed.
Our dreams kept leading us back to the idea of travel, expansion, exploration. Cultivating our network on a wider scale, creating that cozy *feeling* of local support amid the often-lonely worldwide stage of digital entrepreneurship. That new year, our resolution was to stop hiding behind our brand, and start leading it. Step one: showing up on video.
This was the pre-Reels and TikTok era, so the best way to get to show your face on social media was in Instagram stories (IMHO, it still is) so we decided to show up daily, for 30 days, and talk directly to the camera. *Ew.*
We were terrified, so we asked our community to join us.
This simple ask – a challenge we ideated with zero expectation – became an exponential catalyst for global connection.
Within days we gained the confidence we were seeking. Within weeks our following doubled, stacked with quality connections. By the end of the month, stepping out as the leaders of our community gave us a global collective of accountability, support, and loyalty – genuine relationships that would continue to grow and evolve through all the seasons of our business that would follow.
And, it wasn’t just us.
We still hear stories about folks who met through the challenge, who have gone on to collaborate, travel, and create together. Even 3 years later, it serves as a reminder that effort online translates to impact, offline. Those stories remain our "reason."
Our business – and our life – has seen so many shapes and seasons since that fateful day in January: buying a house in Tulum, Mexico (and then moving across the continent to live there). Launching it as a hospitality destination (and then selling it, after 2 successful years). Pursuing our US Visa (and following our dreams to Los Angeles). Launching an online membership community (filled with so many of the entrepreneurs who found us from that first challenge), and then choosing to let go of that platform to focus on more in-person experiences, like events, retreats, and rental spaces.
This story is proof that genuine relationships are the key to long-term, enduring success. Steadfast support, in any season. A sense of security and longevity that’s seldom found in the age of online entrepreneurship.
Our brand is only as strong as the network we’ve built and the community we’ve cultivated, through it – so today, we teach creative leaders how to do the same.
THE FACE
I'm a prolific content creator, social media expert, and passionate online leader – but I'm even more obsessed with cultivating presence and purpose offline.
I believe that the most engaging content happens off screen, and that committing to online growth doesn't mean committing to an online life. As creative leaders and digitally-based business owners, the way we interact with the world outside of our phones actually informs the quality – and longevity – with which we can show up to our platforms (and for our people).
My unique approach to content marketing uses social media as a tool to call in community online, while creating opportunities to nurture that community offline.
starter pack
My Personal Style Is Best Described As "90s Dad Who Just Discovered TikTok," And strong opinions Are My Love Language.
What I'm
loving
Smutty romance novels and The Magnolia Parks Universe. BBQing on my deck at sunset. Maniacally Pinterest-ing outfits for my next trip. Opening myself up to deeper female friendships.
What I'm
learning
The joy of being in my own company. That letting loose is an act of creativity, not irresponsibility. Creative ways to drink more water. That accountability and spontaneity can co-exist.
What I'm
not about
Posting-for-the-sake-of-posting. Movie Theaters. Mortadella. Riding a bicycle. Waiting in line. Any course that promises to show you the exact formula for success in anything, ever.
what I
believe
There's no problem in business (or life) that having an intentional support system of genuine, aligned relationships won't solve. Environment changes everything. The best investments you can make in yourself are the ones that give you your time back.
the frank
To be clear, I’m absolutely not the prolific content creator around here. (But I’m a big fan.)
As the more-behind-the-scenes half of Oh Sierra, I am passionate about creating memorable experiences as the driver of our dream to cultivate creative community offscreen.
I believe in communicating with depth and purpose, the power of the written word, and that too many business owners are prone to downplaying the true possibility behind their dreams. We are at our best when we’re pursuing big ideas and bold paths forward. (And having more than a little fun along the way.)
You’re most likely to find me at happy hour where the palm trees grow, with a good glass of wine in hand.
starter pack
A Former News Editor Turned Communicator Turned Creative Business Owner Turned Hospitalitarian. (It’s a lot.)
What I'm
loving
Los Angeles. Same-Day Round-Trip Flights. Chilled Red Wine. Monocle. Remembering The Thing Everyone Else Forgot. Belgian Tripels. Just Never Seeing Snow, Honestly.
What I'm
learning
The art of embracing moments as they are handed to us. Flexibility + ease. To run 5k faster than I have before. Checking your inbox is rarely the answer. How to fly a plane (coming soon).
What I'm
not about
Word salad. Settling. Selective ignorance. Surface-level anything. Being “busy”. Thinking small.
what I
believe
If you don’t like the story you’re in, write a new one. There is richness and fun to be found in life that goes far beyond what you do for work. Make a plan — and make the leap.
OUR VIBE AT A GLANCE
Bread and Butter
(We'll Always Order)
Inbox Zero
(We've Stopped Obsessing Over)
TRENDY FOOTWEAR
(Take Our Money)
Book The Trip
(Words to Live By)
reputation
(Our Favourite Era)
A Seat At The Bar
(Will Never Turn Down)
KIND WORDS
“Xanthe has a magical way of making you feel deeply seen and understood and breaking down ideas super practically.”
I feel super solid in how to approach Instagram with intention again and I feel excited about what I’m putting out. If I had to summarize, afterward I feel confident, intentional, and understood! I also just ultimately feel like there was so much care on Xanthe’s part, like she really “got me” and it wasn’t generic advice, but specifically for me and my company.
Kaitlyn Kessler, Mindset + Business Coach
“The real-time support that Xanthe + Frank provide has been so impactful for moving us forward.”
Their approach is collaborative and offers both autonomy and clear guidance. We often joke that our meetings are like therapy sessions for business owners because the level of care Xanthe and Frank provide feels so supportive and encouraging.
Brittany, Founder, Fine Tune Pilates
“I've invested in many things, but nothing has compared to this.”
Courtney, Founder, Her Content Co.
Xanthe helped me on areas I didn't really expect her to and exceeded my expectations in so many ways. Not only that, but she feels just as genuine and intelligent when you talk to her 1:1 as when she shows up online, which is rare in this world.I feel even more excited to show up now because I feel like I have a longer-term plan and direction or reasoning behind it. Which only fuels my desire to communicate with my audience and stay consistent...I can't wait to invest in her and her wisdom again.
Free Content Planning Template & Calendar
Steal the exact Notion template Xanthe uses to plan our online content! This free content ideation + planning tool includes a section for categorizing your content themes, ideas, and offers, alongside a calendar view so you can plot your weeks with ease.
binge our content
Our online presence is a steady dose of unfiltered entrepreneurship, spicy takes on content marketing, big LA energy, doing FUN sh*t in community, doing ALL sh*t on our own terms, the tasty side of travel, our sunny house in Echo Park... and romanticizing everything, along the way. It's often unhinged, always honest, and forever a f*cking good time.
Instagram
FOR ALL THE THINGS →
Newsletter
FOR LEARNING THINGS →
Pinterest
FOR INSPO THINGS →
FOR CONTENT THINGS →
