the neopets kid to tumblr teen to social media expert pipeline

aries ☉

CANCER  ☾

TAURUS ↑

One thing about me is I am hot for the internet. On paper I’m an expert in online leadership and digital dynamics rooted in expression, connection, influence, and culture — but the only time you’ll find me using ~paper~ is during my 5AM journaling sessions (and I’m usually planning post ideas in there, anyway).

I’ve worn the expert hat in marketing, branding, strategic community building for more than 10 years — and while my acumen in those arenas matters, it’s not what allows me to lead, well:

It’s the fact that I’m in this work, with you.

My career has been built (and re-built) on taking chances. I’ve de-scaled an agency team and started fresh as an educator, I’ve pivoted my revenue model to create dramatically more profit, I’ve shifted my work schedule radically to create more capacity for creativity, I’ve launched hundreds of things that terrified me (but turned out better than I could’ve imagined), walked away from 5-fig offers that didn’t feel right, moved to (multiple) new countries amidst it all…

My secret sauce isn’t perfection, it’s action.

I am an embodiment of forward motion — making whatever next move is required to get me closer to where I want to be — and my gift lies in synthesizing everything I learn, along the way.

And the reason I’m not afraid to fuck around and find out? I trust my community to see me, celebrate me, and invest in me, in every season.

If you’re no longer satisfied with anything beyond a business that lets you do whatever the fuck you want and a community who supports you in whatever the fuck you do, we’ll create that, together.

PODCASTS

PANELS

PUBLICATIONS

PARTIES

INVITE ME TO YOUR

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WHAT YOU CARE ABOUT

WHAT I
CARE ABOUT

CONVERSATIONS WE CAN HAVE

SOCIAL (MEDIA) LEADERSHIP
leisure ethic
reclaiming digital playground
shifting culture through content
the connection economy
online COMMUNITY DYNAMICS

LET'S DO IT  →

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CO-write on substack

I'm eager to amplify other creative voices through my publication, Party Friend. Take a peek and see if there's a topic you want to riff on, together!

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guest on our podcast

We host IRL guests only, but there's a not-small chance we'll cross paths in our travels. Listen to the latest ep to see if the vibe feels like a fit for you!

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hang out on instagram

If you're not sure what kind of collaboration makes sense for your goals and my expertise, slide into my DMs and let's brainstorm it togeths!

OTHER WAYS TO COLLABORATE

Connect

Wanna chat? Wanna chill? For any/all of the above, you can reach out at inquire@ohsierra.ca or through the form below.

Connect

Cheers! Thanks so much for getting in touch! I'll get back to you super soon. In the meantime, feel free to say hi to me over on Instagram! I spend a lot of time over there, obviously.