You’re done being just-another-online-business-owner, and are prepared to take OWNERSHIP of your business online.
You recognize that amplifying your personality – and perspective – as a brand leader will have an immense impact on the people you serve.
You’re ready to stop staying stuck as a behind-the-scenes wallflower and step into your secret sauce as the life of your brand’s party.
STAND OUT
MAKE AN IMPACT
BE BOLD
You’re done being just-another-online-business-owner, and are prepared to take OWNERSHIP of your business online.
You recognize that amplifying your personality – and perspective – as a brand leader will have an immense impact on the people you serve.
You’re ready to stop staying stuck as a behind-the-scenes wallflower and step into your secret sauce as the life of your brand’s party.
PARTY RULES
NO FORMULAS
There is no one-size-fits all for social media and IMHO, relying on cookie-cutter-anything to solve your creative woes is a one-way ticket to burnout. In this program you won't be asked to use my exact process for batching, planning, organizing, and editing content – instead, you’ll walk away with one that’s all your own. We’ll work together to concept a personalized system for showing up online that suits your business *AND YOUR LIFE*, so you can maintain momentum sustainably in an authentic strategy that fits right.
NO FILLER
When it comes to style and substance, this course delivers on BOTH. Posting-for-the-sake-of-posting is not the vibe. Throughout the program, you’ll build out several months' worth of unique, aligned, actually-valuable post ideas, and learn a sustainable strategy for creating captivating content with substance and style, every time.
NO FUCKING AROUND
It breaks my heart to see you waking up angry at the crusty old algorithm, refusing to share authentically online because “no one’s gonna see it anyway.” Leave that sh*t at the door, and get ready to discover the power of content that connects when you start taking your social media strategy – and the powerful community it creates – seriously.
"This course brought ease and clarity to my social media approach. It feels fun again. I love that my content is really serving my dream audience, and I can see the connections happening in real time. I feel like I'm in my zone of brilliance. The shift was massive!"
A fully formed strategy for stepping into your authenticity online, the skills to implement it, and a bank of connected content that will carry you through the next quarter. WOAAAAH.
PARTY
FAVORS
6 Live Group Lessons (+ Recordings, Obvi)
6 Group Happy Hour Coworking and Community Coaching Sessions
1:1 Access to Xanthe via Message + Voice Note For Program Duration
Weekly Strategy Workbooks, Planning Templates, and Content Calendar
Group Chat for Support + Accountability
And When The Party Is Ending, It's Just Beginning. You'll Know How To...
01
Sustainably create content that inspires, energizes, and connects with you *and* your people
02
Consistently show up with a planning system and batching workflow that reflects your capacity + honors your energy
03
Confidently share engaging content and vibe-y visuals with practical skills rooted in showing up authentically (no trending sounds required)
JOIN THE WAITLIST
Our Spring cohort is officially SOLD OUT, but drop your info below for first dibs (and best pricing) on the next LOTP session!
Hostess
With
The
Mostess
Meet
Your
While you may know me as my nickname, The Content Queen, my actual name is Xanthe Appleyard. Some other titles I go by include:
Public Relations Graduate, Creative Agency Founder, Content Marketing Strategist, Cute Food Brand Enthusiast, Helicopter Dog Mom, Amateur Bartender, Boutique Rental Host…
But to that first point, it’s true – I’ve been creating content and managing social media for businesses since Instagram was invented. That was 13 years ago, by the way. I’ve learned a lot of things, but the most relevant one for this particular corner of the internet is this:
You can’t cheat, hack, outsmart, or frankly, keep up with, the algorithm.
The good news? You CAN become an industry leader, community cultivator, and prolific, emboldened creator without it.
My version of social media success doesn’t include viral videos, thousands of followers, trending sounds, or strict scheduling. It’s about community, relationships, ease, pleasure, and genuine excitement for showing up to share.
I promise, if you join this party, that'll be your version, too.
XANTHE APPLEYARD
CONTENT COACH FOR CREATIVE LEADERS
LAST CALL
Our Spring LOTP cohort is officially sold out! Join the waitlist below to be notified of – and get the VIP pricing on – our next enrolment. We cap each season at a limited number of leaders, so hit that button HARD AND FAST if you want to be one of 'em.