Of

A 6-week immersive live content coaching program to own your authentic voice and step into your role as the leader of your online community. 

The Life
 The Party

For the aspiring community leader who is ready to show up fully as the face of your brand and embrace the potent power of leading authentically, bravely, and strategically, in the social media space.

You’re done being just-another-online-business-owner, and are prepared to take OWNERSHIP of your business online.

You recognize that amplifying your personality – and perspective – as a brand leader will have an immense impact on the people you serve.

You’re ready to stop staying stuck as a behind-the-scenes wallflower and step into your secret sauce as the life of your brand’s party. 

STAND OUT

MAKE AN IMPACT

BE BOLD

You’re done being just-another-online-business-owner, and are prepared to take OWNERSHIP of your business online.


You recognize that amplifying your personality – and perspective – as a brand leader will have an immense impact on the people you serve.


You’re ready to stop staying stuck as a behind-the-scenes wallflower and step into your secret sauce as the life of your brand’s party. 

PARTY RULES

NO FORMULAS

There is no one-size-fits all for social media and IMHO, relying on cookie-cutter-anything to solve your creative woes is a one-way ticket to burnout. In this program you won't be asked to use my exact process for batching, planning, organizing, and editing content – instead, you’ll walk away with one that’s all your own. We’ll work together to concept a personalized system for showing up online that suits your business *AND YOUR LIFE*, so you can maintain momentum sustainably in an authentic strategy that fits right.

NO FILLER

When it comes to style and substance, this course delivers on BOTH. Posting-for-the-sake-of-posting is not the vibe. Throughout the program, you’ll build out several months' worth of unique, aligned, actually-valuable post ideas, and learn a sustainable strategy for creating captivating content with substance and style, every time. 

NO FUCKING AROUND

It breaks my heart to see you waking up angry at the crusty old algorithm, refusing to share authentically online because “no one’s gonna see it anyway.” Leave that sh*t at the door, and get ready to discover the power of content that connects when you start taking your social media strategy – and the powerful community it creates – seriously.

"This course brought ease and clarity to my social media approach. It feels fun again. I love that my content is really serving my dream audience, and I can see the connections happening in real time. I feel like I'm in my zone of brilliance. The shift was massive!"

A fully formed strategy for stepping into your authenticity online, the skills to implement it, and a bank of connected content that will carry you through the next quarter. WOAAAAH. 

PARTY

FAVORS

6 Live Group Lessons (+ Recordings, Obvi)

6 Group Happy Hour Coworking and Community Coaching Sessions

1:1 Access to Xanthe via Message + Voice Note For Program Duration

Weekly Strategy Workbooks, Planning Templates, and Content Calendar

Group Chat for Support + Accountability

And When The Party Is Ending, It's Just Beginning. You'll Know How To...

01

Sustainably create content that inspires, energizes, and connects with you *and* your people

02

Consistently show up with a planning system and batching workflow that reflects your capacity + honors your energy

03

Confidently share engaging content and vibe-y visuals with practical skills rooted in showing up authentically (no trending sounds required)

JOIN THE
WAITLIST

Leave your info below to receive the the best price and early access to the next LOTP guest list.

Cheers!

Hostess
With
The

Mostess

Meet

Your

While you may know me as my nickname, The Content Queen, my actual name is Xanthe Appleyard. Some other titles I go by include: 

Public Relations Graduate, Creative Agency Founder, Content Marketing Strategist, Cute Food Brand Enthusiast, Helicopter Dog Mom, Amateur Bartender, Boutique Rental Host… 

But to that first point, it’s true – I’ve been creating content and managing social media for businesses since Instagram was invented. That was 13 years ago, by the way. I’ve learned a lot of things, but the most relevant one for this particular corner of the internet is this:

You can’t cheat, hack, outsmart, or frankly, keep up with, the algorithm. 

The good news? You CAN become an industry leader, community cultivator, and prolific, emboldened creator without it. 

My version of social media success doesn’t include viral videos, thousands of followers, trending sounds, or strict scheduling. It’s about community, relationships, ease, pleasure, and genuine excitement for showing up to share. 

I promise, if you join this party, that'll be your version, too.

XANTHE APPLEYARD
CONTENT COACH FOR CREATIVE LEADERS

"Xanthe's lessons and guidance made it so easy and simple to show up as a thought leader in my space. I can't believe how much my socials have grown since the course."

TIPS FOR THE BAR

MORE QUESTIONS?

Let's chat. Reach out to me directly via xanthe@ohsierra.ca, or shoot me a DM on Instagram at @ohsierracreative.

Calls for our Summer session will be held on Mondays and Thursdays, with times established based on what's best for the majority of the group. Replays and presentations will ALWAYS be sent out so you can follow along at your own pace as needed.

+ WHAT SOCIAL PLATFORMS WILL WE COVER?

+ WHAT KIND OF BUSINESSES IS THIS FOR?

+ HOW LONG WILL I HAVE ACCESS TO THE CONTENT?

WHAT TIME ARE THE LIVE CALLS?

+ WHEN DOES THE PROGRAM RUN?


You'll be able to access all call recordings for 6 months following the program end date. Because social media is ever-shifting, we want to make sure you're consuming and actioning content that will serve you NOWSAP. :)  

+ WHAT SOCIAL PLATFORMS WILL WE COVER?

+ WHAT KIND OF BUSINESSES IS THIS FOR?

HOW LONG WILL I HAVE ACCESS TO THE CONTENT?

+ WHAT TIME ARE THE LIVE CALLS?

+ WHEN DOES THE PROGRAM RUN?


This content is uniquely tailored to suit businesses with founders who are eager to step in front of their brand's identity to lead their community as the face of their brand. This is open to ALL business types, but it's important that you are ready to take on that role. 

+ WHAT SOCIAL PLATFORMS WILL WE COVER?

+ WHAT KIND OF BUSINESSES IS THIS FOR?

+ HOW LONG WILL I HAVE ACCESS TO THE CONTENT?

+ WHAT TIME ARE THE LIVE CALLS?

+ WHEN DOES THE PROGRAM RUN?


You will be able to apply the content from this program across your Instagram channel primarily, but it will also be helpful in establishing your personal brand in other online outlets like TikTok, newsletters, podcasts, and speaking engagements.

WHAT SOCIAL PLATFORMS WILL WE COVER?

+ WHAT KIND OF BUSINESSES IS THIS FOR?

+ HOW LONG WILL I HAVE ACCESS TO THE CONTENT?

+ WHAT TIME ARE THE LIVE CALLS?

+ WHEN DOES THE PROGRAM RUN?


LAST CALL

Leave your info below to be notified of the next LOTP session dates, VIP party perks, and best rates.

Cheers!