The only content coaching program that centres you as a creative leader, so you can grow an invested community that outlasts the algorithm.
THE SPRING LESSON SOLD OUT TO THE WAITLIST IN 48H, SO MAKE SURE YOU'RE ON IT TO GET FIRST DIBS WHEN SUMMER SPOTS OPEN.
Life of the party is the antithesis to digital overwhelm, social media burnout, and the tired “best-practices” that leave you feeling worse. In this 8-week content coaching program, you’ll step into your role as a brand leader with confidence and strategy, forging a positive, inspiring, sustainable relationship with social media – and, more importantly, the people in it.
Ready to become a sought-after voice in your industry? This is a party you won’t wanna miss.
You’re done being just-another-online-business-owner and are prepared to take ownership of your business’ success, online
You recognize that amplifying your personality and perspective as a brand leader will have an immense impact on the people you serve
You’re ready to stop staying stuck as a behind-the-scenes wallflower and step into your secret sauce as the life of your brand’s party
STAND OUT
MAKE AN IMPACT
BE SEEN
You’re done being just-another-online-business-owner, and are prepared to take OWNERSHIP of your business online.
You recognize that amplifying your personality – and perspective – as a brand leader will have an immense impact on the people you serve.
You’re ready to stop staying stuck as a behind-the-scenes wallflower and step into your secret sauce as the life of your brand’s party.
How Different Would Your Days Feel, If You Had...
- Strategies, frameworks, and workflows to create consistently + sustainably, on multiple platforms
- Methods for ideating and producing high-quality content to reach high-caliber clients
- Digital wellness and boundary-setting practices to prioritize your life, offline, while staying connected, online
- Tangible tools + tips for getting more engagement *and* investment from your online community
- A fully formed strategy for leading authentically online, and the practical skills to implement it with ease
- A bank of inspiring, connected content that makes you feel *pumped* to show up for your people
PARTY RULES
NO FORMULAS
There is no one-size-fits all for social media and IMHO, relying on cookie-cutter-anything to solve your creative woes is a one-way ticket to burnout. In this program you won't be asked to use my exact process for batching, planning, organizing, and editing content – instead, you’ll walk away with one that’s all your own. We’ll work together to concept a personalized system for showing up online that suits your business *AND YOUR LIFE*, so you can maintain momentum sustainably in an authentic strategy that fits right.
NO FILLER
When it comes to style and substance, this course delivers on BOTH. Posting-for-the-sake-of-posting is not the vibe. Throughout the program, you’ll build out several months' worth of unique, aligned, actually-valuable post ideas, and learn a sustainable strategy for creating captivating content with substance and style, every time.
NO FUCKING AROUND
It breaks my heart to see you waking up angry at the crusty old algorithm, refusing to share authentically online because “no one’s gonna see it anyway.” Leave that sh*t at the door, and get ready to discover the power of content that connects when you start taking your social media strategy – and the powerful community it creates – seriously.
“My content creation process is now rooted in routines that fit within my life and business. LOTP brought so much more ease & spaciousness to my social media approach and I’m attracting more aligned humans into my world because I’m super clear on how I want to show up as a leader and the kind of community I want to cultivate. If you’re not signing up for this next round, what are you even doing? Seriously."
A group of 15 inspiring leaders to celebrate your wins and collaborate with
PARTY
FAVORS
6 Interactive Live Lessons + Recordings, Customized to Your Cohort
8 Group Happy Hour Coworking and Community Coaching Sessions
Group Slack for On-the-go Coaching, Feedback, Support, and Accountability
Weekly Strategy Workbooks, Planning Templates, and Content Calendar
Practical challenges and implementation support so you can actualize change, in real-time
01
Sustainably create content that inspires, energizes, and connects with you *and* your people
02
Consistently show up with a planning system and batching workflow that reflects your capacity + honors your energy
03
Confidently share engaging content and vibe-y visuals with practical skills rooted in showing up authentically (no trending sounds required)
04
Learn the strategy + skills to prioritize your content WITHIN your BUSINESS, WITHOUT sacrificing your client work
PARTY PLAN
Click on each module below to explore the details!
You'll define your voice as a leader, get to know who you uniquely serve, understand where to find them learn how to connect with them. You'll also determine your leadership code, your perspective, and the core content themes that will carry through everything you do, online + off.
ENGAGEMENT + EXPANSION
CONTENT CREATION
CAPACITY, ENERGY, AND SCHEDULING
IDEATION + PRODUCTION
COMMUNITY + LEADERSHIP
You'll learn the anatomy of an impactful post positioned for reach + connection, create a customized system for coming up with quality content ideas, how to organize inspiration and bank content so you never have to overthink creating, and determine the production strategies + workflows that work best for you.
ENGAGEMENT + EXPANSION
CONTENT CREATION
CAPACITY, ENERGY, AND SCHEDULING
IDEATION + PRODUCTION
COMMUNITY + LEADERSHIP
You'll define your OWN version of consistency, and create a monthly and weekly framework that makes showing up seamless and sustainable.
ENGAGEMENT + EXPANSION
CONTENT CREATION
CAPACITY, ENERGY, AND SCHEDULING
IDEATION + PRODUCTION
COMMUNITY + LEADERSHIP
You'll learn how to establish a unique brand aesthetic online, the best practices, tips, and tricks for every format of content on Instagram, efficiencies and strategies for simplifying your visuals, and an exact framework for super compelling hooks, captions, and calls-to-action that will get your community talking.
ENGAGEMENT + EXPANSION
CONTENT CREATION
CAPACITY, ENERGY, AND SCHEDULING
IDEATION + PRODUCTION
COMMUNITY + LEADERSHIP
To wrap up the program, you'll learn how to get the exact type of engagement you're seeking on any post, along with strategies to grow your community, sell your offers through your social media, and create a roadmap for embodying and EVOLVING in your role as a leader, for the long-haul.
ENGAGEMENT + EXPANSION
CONTENT CREATION
CAPACITY, ENERGY, AND SCHEDULING
IDEATION + PRODUCTION
COMMUNITY + LEADERSHIP
JOIN THE
WAITLIST
THE SPRING LESSON SOLD OUT TO THE WAITLIST IN 48H, SO MAKE SURE YOU'RE ON IT TO GET FIRST DIBS WHEN SUMMER SPOTS OPEN.
Hostess
With
The
Mostess
Meet
Your
While you may know me as my nickname, The Content Queen, my actual name is Xanthe Appleyard. Some other titles I go by include:
Public Relations Graduate, Creative Agency Founder, Content Marketing Strategist, Cute Food Brand Enthusiast, Helicopter Dog Mom, Amateur Bartender, Boutique Rental Host…
But to that first point, it’s true – I’ve been creating content and managing social media for businesses since Instagram was invented. That was 13 years ago, by the way. I’ve learned a lot of things, but the most relevant one for this particular corner of the internet is this:
You can’t cheat, hack, outsmart, or frankly, keep up with, the algorithm.
The good news? You CAN become an industry leader, community cultivator, and prolific, emboldened creator without it.
My version of social media success doesn’t include viral videos, thousands of followers, trending sounds, or strict scheduling. It’s about community, relationships, ease, pleasure, and genuine excitement for showing up to share.
I promise, if you join this party, that'll be your version, too.
XANTHE APPLEYARD
CONTENT COACH FOR CREATIVE LEADERS
JOIN THE
WAITLIST
THE SPRING LESSON SOLD OUT TO THE WAITLIST IN 48H, SO MAKE SURE YOU'RE ON IT TO GET FIRST DIBS WHEN SUMMER SPOTS OPEN.