Skyrocket the visibility of your creative business, become known for your unique perspective, and grow an online community stacked with the caliber of clients you’ve always dreamed of collaborating, with.
You’re done being just-another-online-business-owner and are prepared to take ownership of your business’ success, online
You recognize that amplifying your personality and perspective as a brand leader will have an immense impact on the people you serve
You’re ready to stop staying stuck as a behind-the-scenes wallflower and step into your secret sauce as the life of your brand’s party
MAKE AN IMPACT
You’re done being just-another-online-business-owner, and are prepared to take OWNERSHIP of your business online.
You recognize that amplifying your personality – and perspective – as a brand leader will have an immense impact on the people you serve.
You’re ready to stop staying stuck as a behind-the-scenes wallflower and step into your secret sauce as the life of your brand’s party.
There is no one-size-fits all for social media and IMHO, relying on cookie-cutter-anything to solve your creative woes is a one-way ticket to burnout. In this program you won't be asked to use my exact process for batching, planning, organizing, and editing content – instead, you’ll walk away with one that’s all your own. We’ll work together to concept a personalized system for showing up online that suits your business *AND YOUR LIFE*, so you can maintain momentum sustainably in an authentic strategy that fits right.
When it comes to style and substance, this course delivers on BOTH. Posting-for-the-sake-of-posting is not the vibe. Throughout the program, you’ll build out several months' worth of unique, aligned, actually-valuable post ideas, and learn a sustainable strategy for creating captivating content with substance and style, every time.
It breaks my heart to see you waking up angry at the crusty old algorithm, refusing to share authentically online because “no one’s gonna see it anyway.” Leave that sh*t at the door, and get ready to discover the power of content that connects when you start taking your social media strategy – and the powerful community it creates – seriously.
A group of 20 inspiring leaders to celebrate your wins and collaborate with
6 Live Group Lessons (+ Recordings, Obvi)
8 Group Happy Hour Coworking and Community Coaching Sessions
Group Voxer Chat for On-the-go Coaching, Support, and Accountability
Weekly Strategy Workbooks, Planning Templates, and Content Calendar
Practical challenges and implementation support so you can actualize change, in real-time
Sustainably create content that inspires, energizes, and connects with you *and* your people
Consistently show up with a planning system and batching workflow that reflects your capacity + honors your energy
Confidently share engaging content and vibe-y visuals with practical skills rooted in showing up authentically (no trending sounds required)
Learn the strategy + skills to prioritize your content WITHIN your BUSINESS, WITHOUT sacrificing your client work
Click on each module below to explore the details!
You'll define your voice as a leader, get to know who you uniquely serve, understand where to find them learn how to connect with them. You'll also determine your leadership code, your perspective, and the core content themes that will carry through everything you do, online + off.
You'll learn the anatomy of an impactful post positioned for reach + connection, create a customized system for coming up with quality content ideas, how to organize inspiration and bank content so you never have to overthink creating, and determine the production strategies + workflows that work best for you.
You'll learn how to establish a unique brand aesthetic online, the best practices, tips, and tricks for every format of content on Instagram, efficiencies and strategies for simplifying your visuals, and an exact framework for super compelling hooks, captions, and calls-to-action that will get your community talking.
To wrap up the program, you'll learn how to get the exact type of engagement you're seeking on any post, along with strategies to grow your community, sell your offers through your social media, and create a roadmap for embodying and EVOLVING in your role as a leader, for the long-haul.
from lea, arq shopify design
FROM VIRGINIA, THE UNICORN PROJECT STUDIO
from MAIA, blank page lab
While you may know me as my nickname, The Content Queen, my actual name is Xanthe Appleyard. Some other titles I go by include:
Public Relations Graduate, Creative Agency Founder, Content Marketing Strategist, Cute Food Brand Enthusiast, Helicopter Dog Mom, Amateur Bartender, Boutique Rental Host…
But to that first point, it’s true – I’ve been creating content and managing social media for businesses since Instagram was invented. That was 13 years ago, by the way. I’ve learned a lot of things, but the most relevant one for this particular corner of the internet is this:
You can’t cheat, hack, outsmart, or frankly, keep up with, the algorithm.
The good news? You CAN become an industry leader, community cultivator, and prolific, emboldened creator without it.
My version of social media success doesn’t include viral videos, thousands of followers, trending sounds, or strict scheduling. It’s about community, relationships, ease, pleasure, and genuine excitement for showing up to share.
I promise, if you join this party, that'll be your version, too.
CONTENT COACH FOR CREATIVE LEADERS
Let's chat. Reach out to me directly via email@example.com, or shoot me a DM on Instagram at @ohsierracreative.
Calls for will be held on Mondays and Thursdays between 11AM-5PM PST, with exact times established based on what's best for the majority of the group. Replays and presentations will ALWAYS be sent out so you can follow along at your own pace as needed.
You'll be able to access all call recordings for 6 months following the program end date. Because social media is ever-shifting, we want to make sure you're consuming and actioning content that will serve you NOWSAP. :)
This content is uniquely tailored to suit businesses with founders who are eager to step in front of their brand's identity to lead their community as the face of their brand. This is open to ALL business types, but it's important that you are ready to take on that role.
You will be able to apply the content from this program across your Instagram channel primarily, but it will also be helpful in establishing your personal brand in other online outlets like TikTok, newsletters, podcasts, and speaking engagements.