The only content strategy program that centres you as a creative leader, so you can grow an invested community that outlasts the algorithm
Through self-paced modules and active implementation, you’ll create a multi-platform strategy to step into your role as an online leader, forging a positive, inspiring, sustainable relationship with social media and a community so strong you don't need social media, at all.
You’re done being just-another-online-business-owner and are prepared to take ownership of your business’ success, online
You recognize that amplifying your personality and perspective as a brand leader will have an immense impact on the people you serve
You’re ready to stop staying stuck as a behind-the-scenes wallflower and step into THE LIMELIGHt as the life of your brand’s party
You’re done being just-another-online-business-owner, and are prepared to take OWNERSHIP of your business online.
STAND OUT
You recognize that amplifying your personality – and perspective – as a brand leader will have an immense impact on the people you serve.
MAKE AN IMPACT
You’re ready to stop staying stuck as a behind-the-scenes wallflower and step into the limelight as the life of your brand’s party.
BE SEEN
Life of the Party is for the aspiring community leader who is ready to show up fully as the face of your brand — no more hiding behind the camera and relying on sporadic portfolio posts to build your business.
Here, you’ll embrace the potent power of leading with your *whole self* online, letting all parts of you be seen (and celebrated!), creating a culture of connection around your perspective, not your offers.
If you’re ready to build a community of can’t-wait-to-work-with-you clients who will support you in any season, this is a party you don’t want to miss.
"LOTP transformed not only how I think about showing up on social media and content creation for my business, but also how I think about myself.
[It] made me look at my business in a new light and spurred some foundational changes to the brand as a whole (not just showing up as a leader online) that have been pivotal."
How Different Would Your Days Feel, If You Had...
- Strategies, frameworks, and workflows to create consistently + sustainably + with a lot of f*cking JOY, on multiple platforms
- Methods for ideating and producing high-quality content to reach high-caliber clients (who are also, like, nice)
- Digital wellness and boundary-setting practices to prioritize presence offline, while connecting purposefully, online
- Tangible tools + tips for getting more engagement and investment from your online community (screaming into the void? Don't know her)
- A fully formed strategy for leading authentically online, and the practical skills to implement it according to your energy + creativity
- A bank of inspiring, connected content that makes you feel pumped to show up for your people (and systems to make sure the idea cup runneth over, for good)
PARTY
FAVORS
7+ Hours of Audio Lessons, available all at once so you can design your own learning rhythm
Strategy workbooks and planning templates to absorb and integrate as you go
8 Weeks of practical challenges to encourage action so you'll be actualizing change, in real-time
the material
the experience
YOUR PARTY ACCESS BEGINS AS SOON AS YOU PUT YOUR NAME ON THE GUEST LIST SO YOU CAN START LEARNING TO LEAD ONLINE, LIKE, IMMEDIATELY
PARTY RULES
NO FORMULAS
There is no one-size-fits all for social media and relying on cookie-cutter-anything to solve your creative woes is a one-way ticket to burnout. You won't be asked to use my exact process for batching, planning, organizing, and editing content – instead, you’ll walk away with one that’s all your own. We’ll work together to concept a personalized system for showing up online that suits your business AND YOUR LIFE, so you STAY showing up sustainably in a strategy that fits right.
NO FILLER
When it comes to style and substance, this course delivers on BOTH. Posting-for-the-sake-of-posting is not the vibe. Throughout the program, you’ll build out several months' worth of unique, aligned, actually-valuable post ideas, and learn a sustainable strategy for creating captivating content with substance and style, every time.
NO FUCKING AROUND
Kiss goodbye to waking up angry at the crusty old algorithm, refusing to share authentically online because “no one’s gonna see it anyway.” Leave that sh*t at the door, and get ready to discover the power of content that connects when you start taking your social media strategy – and the powerful community it creates – seriously.
“My content creation process is now rooted in routines that fit within my life and business. LOTP brought so much more ease & spaciousness to my social media approach and I’m attracting more aligned humans into my world because I’m super clear on how I want to show up as a leader and the kind of community I want to cultivate. If you’re not signing up for this next round, what are you even doing? Seriously."
You'll define your voice as a leader, get to know who you uniquely serve, understand where to find them learn how to connect with them. You'll also determine your leadership code, your perspective, and the core content themes that will carry through everything you do, online + off.
ENGAGEMENT + EXPANSION
CONTENT CREATION
CAPACITY, ENERGY, AND SCHEDULING
IDEATION + PRODUCTION
COMMUNITY + LEADERSHIP
You'll learn the anatomy of an impactful post positioned for reach + connection, create a customized system for coming up with quality content ideas, how to organize inspiration and bank content so you never have to overthink creating, and determine the production strategies + workflows that work best for you.
ENGAGEMENT + EXPANSION
CONTENT CREATION
CAPACITY, ENERGY, AND SCHEDULING
IDEATION + PRODUCTION
COMMUNITY + LEADERSHIP
You'll define your OWN version of consistency, identify essential boundaries around how and when you show up, and develop a monthly and weekly creation routine that feels seamless and sustainable based on your lifestyle, goals, and time availability.
ENGAGEMENT + EXPANSION
CONTENT CREATION
CAPACITY, ENERGY, AND SCHEDULING
IDEATION + PRODUCTION
COMMUNITY + LEADERSHIP
You'll learn how to establish a unique brand aesthetic online, the best practices, tips, and tricks for every format of content on Instagram, efficiencies and strategies for simplifying your visuals, and an exact framework for super compelling hooks, captions, and calls-to-action that will get your community talking.
ENGAGEMENT + EXPANSION
CONTENT CREATION
CAPACITY, ENERGY, AND SCHEDULING
IDEATION + PRODUCTION
COMMUNITY + LEADERSHIP
To wrap up the program, you'll learn how to get the exact type of engagement you're seeking on any post, along with strategies to grow your community, sell your offers through your social media, and create a roadmap for embodying and EVOLVING in your role as a leader, for the long-haul.
ENGAGEMENT + EXPANSION
CONTENT CREATION
CAPACITY, ENERGY, AND SCHEDULING
IDEATION + PRODUCTION
COMMUNITY + LEADERSHIP
01
Sustainably create content that inspires, energizes, and connects with you *and* your people
02
Consistently show up with a planning system and batching workflow that reflects your capacity + honors your energy
03
Confidently share engaging content and vibe-y visuals with practical skills rooted in showing up authentically (no trending sounds required)
04
Learn the strategy + skills to prioritize your content WITHIN your BUSINESS, WITHOUT sacrificing your client work
Meet
your hostess with the mostess
While you may know me as my nickname, The Content Queen, my actual name is Xanthe Appleyard. Some other titles I go by include:
Public Relations Graduate, Creative Agency Founder, Content Marketing Strategist, Cute Food Brand Enthusiast, Helicopter Dog Mom, Amateur Bartender, Boutique Rental Host…
But to that first point, it’s true – I’ve been creating content and managing social media for businesses since Instagram was invented. That was 13 years ago, by the way. I’ve learned a lot of things, but the most relevant one for this particular corner of the internet is this:
You can’t cheat, hack, outsmart, or frankly, keep up with, the algorithm.
The good news? You CAN become an industry leader, community cultivator, and prolific, emboldened creator without it.
My version of social media success doesn’t include viral videos, thousands of followers, trending sounds, or strict scheduling. It’s about community, relationships, ease, pleasure, and genuine excitement for showing up to share.
I promise, if you join this party, that'll be your version, too.
XANTHE APPLEYARD
CONTENT STRATEGIST FOR CREATIVE LEADERS
I’m not going to pretend that the social media landscape isn’t fucked up, right now.
The algorithms are unpredictable, the politics are beyond-questionable, and it feels like every other day you’re being hit with an update, or a ban, or a policy change that forces you to spend hours figuring-out (or doomsday prepping) instead of showing up because you want to, saying stuff because it’s inspiring you, and connecting with your community without having to follow a checklist just to make an impact.
So that’s what we’re doing, here.
This isn’t a program that will teach you how to hack the Instagram algorithm indefinitely or get a fajillion followers overnight. It’s a program that teaches you that you don’t need any of that shit, to be successful.
Yes, you’ll walk away with a sustainable strategy to skyrocket the visibility of your creative business, become known for your unique perspective, and grow an online community stacked with the caliber of clients you’ve always dreamed of collaborating with — but all of it will translate into *any* space you want to lead, be it platforms, podcasts, speaking gigs, or IRL events…
Because social media is fickle as fuck. :)
In Life of the Party, you’ll learn to lead anywhere so you don’t have to rely on it.
FUCKING FINALLY