LOVE YOU TO THE CORE

A PODCAST!

Where the boundaries between business and pleasure simply do not exist. 

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HOSTED BY XANTHE + FRANK APPLEYARD

As serial entrepreneurs, hospitality investors, marketing experts, and a child-free married couple, our episodes are like our date night conversations: bouncing between work, play, life and leisure — scheming towards our next big business vision while deciding what drink to order next. In LYTTC, you’re a fly on the wall to all of it. 

Expect every episode to include silly banter between meaningful insights, touching on topics like social media, travel, entrepreneurship, money, creativity, relationships, food… and whatever the f**k else we feel like. 

Each hour we spend together is a permission slip to bring your whole self to the table, trusting your community to love you, anyway.

(We’ll go first.)

(GET IT? APPLE? CORE?)

Our Toxic Trait is Inviting Someone Over For Dinner After Meeting Them Once On The Internet. You Hungry?

We are passionate community cultivators, blissfully unpretentious natural wine drinkers, lovers of an unlikely brand collab, food-biased travel guides, and partners in life and business. We're also living proof that the key to unlocking your full potential lies in romanticizing the journey, and bringing your people along for the ride. 

In January 2020, we made a decision that changed the course of our business and as a result, our lives. 

We had owned Oh Sierra for 2 years, thriving with mostly local clients through word of mouth and support from the community we’d grown up with. We had around 1000 followers on Instagram, and the most ‘global’ we’d gotten was when one of our existing clients moved to another province (it felt SO worldly, at the time). But entering that new year, something changed.

Our dreams kept leading us back to the idea of travel, expansion, exploration. Cultivating our network on a wider scale, creating that cozy *feeling* of local support amid the often-lonely worldwide stage of digital entrepreneurship. That new year, our resolution was to stop hiding behind our brand, and start leading it. Step one: showing up on video. 

This was the pre-Reels and TikTok era, so the best way to get to show your face on social media was in Instagram stories (IMHO, it still is) so we decided to show up daily, for 30 days, and talk directly to the camera. *Ew.*

We were terrified, so we asked our community to join us. 

This simple ask – a challenge we ideated with zero expectation – became an exponential catalyst for global connection.

Within days we gained the confidence we were seeking. Within weeks our following doubled, stacked with quality connections. By the end of the month, stepping out as the leaders of our community gave us a global collective of accountability, support, and loyalty – genuine relationships that would continue to grow and evolve through all the seasons of our business that would follow. 

And, it wasn’t just us.

We still hear stories about folks who met through the challenge, who have gone on to collaborate, travel, and create together. Even 3 years later, it serves as a reminder that effort online translates to impact, offline. Those stories remain our "reason."

Our business – and our life – has seen so many shapes and seasons since that fateful day in January: buying a house in Tulum, Mexico (and then moving across the continent to live there). Launching it as a hospitality destination (and then selling it, after 2 successful years). Pursuing our US Visa (and following our dreams to Los Angeles). Launching an online membership community (filled with so many of the entrepreneurs who found us from that first challenge), and then choosing to let go of that platform to focus on more in-person experiences, like events, retreats, and rental spaces. (We also co-own a natural wine shop in LA now, so that's wild). 

This story is proof that genuine relationships are the key to long-term, enduring success. Steadfast support, in any season. A sense of security and longevity that’s seldom found in the age of online entrepreneurship.

Our brand is only as strong as the network we’ve built and the community we’ve cultivated, through it – so today, we teach creative leaders how to do the same.

attention is our love language

ADD US TO THE ROTATION

XANTHe

My Personal Style Is Best Described As "90s Dad Who Just Discovered TikTok," And strong opinions Are My Love Language.

What I'm 

loving

Smutty romance novels and The Magnolia Parks Universe. BBQing on my deck at sunset. Maniacally Pinterest-ing outfits for my next trip. Opening myself up to deeper female friendships. 

What I'm 

learning

The joy of being in my own company. That letting loose is an act of creativity, not irresponsibility. Creative ways to drink more water. That accountability and spontaneity can co-exist. 

What I'm 

not about

Posting-for-the-sake-of-posting. Movie Theaters. Mortadella. Riding a bicycle. Waiting in line. Any course that promises to show you the exact formula for success in anything, ever. 

what I

believe

Leisure Ethic > Work Ethic. There's no problem in business (or life) that having an intentional support system of genuine, aligned relationships won't solve. The best investments you can make in yourself are the ones that give you your time back.

FRANK

A Former News Editor Turned Communicator Turned Creative Business Owner Turned Hospitalitarian. (It’s a lot.)

What I'm 

loving

Flying a Tiny Plane. Chilled Red Wine. Monocle. Remembering The Thing Everyone Else Forgot. Belgian Tripels. Just Never Seeing Snow, Honestly.

What I'm 

learning

The art of embracing moments as they are handed to us. Flexibility + ease. To run 5k faster than I have before. Checking your inbox is rarely the answer. 

What I'm 

not about

Word salad. Settling. Selective ignorance. Surface-level anything. Being “busy”. Thinking small.

what I

believe

If you don’t like the story you’re in, write a new one. There is richness and fun to be found in life that goes far beyond what you do for work. Make a plan — and make the leap.