WITH STORIES, YOU CAN:
→ turn the documenting of your narrative into a second-nature habit that serves you everywhere you show up, helping you get more out of every image and video by repurposing across platforms
→ tease new ideas — lifestyle lanes, leadership themes, offer messaging — in a low-pressure medium, where you can hone and shape your perspectives without pouring into a bunch of in-feed content before you’ve even decided what angle you want to take (or which will land)
→ learn exactly what support your people need and which conversations are resonating so can make informed decisions about what to launch next and how to position it — reducing the time spent throwing spaghetti at the wall or spiralling about what might sell
→ leverage the intimacy that stories provide to build deep, invested, and lasting relationships, so that you don’t *need* to constantly put out content just to be remembered
instagram stories are the lowest lift medium with the highest ROI, where even just a litttttle bit more intention can create exponential return.
but I know I don’t have to convince you.
stories have been around long enough that you’ve seen the receipts in other people’s communities.
you just haven’t been able to reap the fulllll rewards of all this good shit yet because you haven’t felt fully confident creating ‘em.
build trust with your your community by taking them behind the scenes of your latest plot
find an easy-peasy process for on-the-go video + photo creation that fits within your life
create a movement that people remember as yours to keep you front-of-mind even when you're not posting
intentionally seek community feedback to help you shape your next offer idea, content series, or season of business
create your lifestyle lanes in real-time to understand what day to day shares align with your leadership
build iron-clad boundaries around when + what you share, to stay present with your community while honouring your privacy
includes
001 / audio lessons and a notion workbook to develop your unique stories strategy
002 / a choose-your-own-adventure library of 30+ stories prompts that bridge life + business
003 / weekly challenges to encourage action designed with specific goals in mind
think of a creator you love, who you'll go out of your way to see if they’ve posted a new story. now, think of all the inside jokes and associations you have with them that you only know about because you’re so dedicated to watching their day-to-day unfold. that isn’t a coincidence. repetition builds reputation.
memorable movements are seldom engineered — they’re born through showing up and sharing what’s already true, and then repeating that over and over until it takes on a life beyond you.
it’s easy to build authority through a feed post that flexes your expertise — but trust, less so. in the current online landscape, a polished carousel or intricately edited vlogs are a dime a dozen, and we’ve seen too many of those bells and whistles used as a smokescreen for misaligned values. people don’t start to believe in you until they believe you, and that means witnessing the day-to-day decisions you’re making, the activities you engage in beyond your business, and the moments where you don’t have all the answers.
stories give your community a direct line to your lived experience, building trust from behind the curtain.
showing up on multiple platforms creates more opportunity, visibility, and security — but it’s also a-fucking-lot to create for all these places every week. the feed the stories the newsletter the blog the substack the tiktok the youtube the threads… “consistency” is a myth (humans aren’t built for it!) but staying present with your people becomes all the more possible when you have a system in place to simplify it.
stories fuel that system, where you can practice articulating new ideas without overthinking and create an ever-flowing bank of aligned brand visuals to use everywhere else.
yes, offer messaging matters — stories allow us a direct line to the people we work with and create for so we can articulate whatever we’re selling based on the kind of support we know they need, which is awesome. BUT! there’s more! the offers themselves also become more impactful.
they result in the deepest level of transformation, because they’re built in relationship with our people (and they’re more eager to invest because they were part of the build).
this offer was inspired by DMs and questions I’ve been getting in my stories AMA, btw!
social media feels like a fucking drag when you’re posting into the abyss, logging on to check your DMs, heart falling when there’s no new notifications. you’re allowed to hate that — and learning how to create stories that spark dialogue, connection, and feedback = the quickest path out of it.
the more fun it feels to log in — because you know there’s conversation and connection waiting for you in there — the more you’ll desire to show up. every area of your business will bloom, as a result.
and this isn’t just for beginners, btw. this is for anyone who wants to:
001 / feel certain that what they launch next will sell (because they've heard what their people need, directly from their people beforehand)
002 / see their question boxes and DMs filled with juicy asks and meaningful convos (because they're creating in a way that makes their audience curious and interested)
003 / stop questioning which parts of their days to share (because they're so clear on what bits of life support their business and resonates with their community)
004 / have more on-brand visuals they’re proud to post anywhere (because they've turned capturing content into a casual daily practice that doesn't interrupt their life)
004 / know that their audience is invested in their life as well as their work (because they're becoming known for their personality beyond their profession)
002 / see their question boxes and DMs filled with juicy asks and meaningful convos (because they're creating in a way that makes their audience curious and interested)
003 / stop questioning which parts of their days to share (because they're so clear on what bits of life support their business and resonates with their community)
004 / have more on-brand visuals they’re proud to post anywhere (because they've turned capturing content into a casual daily practice that doesn't interrupt their life)
004 / know that their audience is invested in their life as well as their work (because they're becoming known for their personality beyond their profession)
if you resonate with any of the above, it ALL starts with stories.
and i owe my whole career to instagram stories.
when I think about my most successful launches, the movements that take on a life of their own, the conversations I’ve become most known for and the opportunities that have come my way, as a result:
they’ve started with stories.
they’re where my community becomes invested in my work *and* life, showing the behind the scenes of every plot twist whether it’s was building a new offer or moving to a new country. they’re where I resource my people for feedback to know for sure that the next thing I start selling will support them. they’re where I explore new topics that feel stretchy, a low-pressure playground to explore whatever inspires to me without overthinking it’s place on the feed. they’re where I become practiced in creating aesthetic photo and video content on-the-go, and the reason why I have a well of on-brand visuals that never runs dry.
they’re also the reason that people all over the world tag me in videos of adorable, fluffy little ducklings, chic cottage-cheese-forward snack plates, and empty table core — the things we share in stories build brand associations that stick.
while all of this makes me qualified to support you in this 4-week experience, your starts with stories strategy starts is all about you.
your goals, your energy, your capacity, your boundaries.
no pressure to post every day. no expectation to share anything you’d rather keep private.
everything we create together will be based on what feels comfortable for you to share, inspiring for you to show up for, and and easy for you to keep up with.
