A two-week immersion for the business owner who wants to incorporate more lifestyle content without sacrificing income or compromising industry authority.
HOSTED LIVE DECEMBER 1ST-19TH, 2025
TWO WEEKS TO go all-in on the content that inspires you most, share your life openly across multiple platforms, and grow your business BY posting the things you love beyond it.
THIS CHALLENGE IS FOR THE LEADER who...
- Knows the next step in your online evolution is to stop showing up *like a business owner,* but you don’t actually want to stop leading your business or burn down what you’ve built
- Feels incomplete being labelled as “personal brand” or “industry expert” and want to merge business + pleasure without losing or confusing your clients
- Wants to be known for your personality, share your story, and bring your audience along in your day-to-day experiences, but don’t want to compromise the authority you’ve established in your industry
and you want to be living proof that becoming a lifestyle influencer isn’t the only way to get paid to be yourself on the internet.
- Daydreams about showing up like a lifestyle creator but aren’t down with dedicating your *life* to creating content
- Has an overflowing bank of series ideas and half-written scripts, but you’re worried you’d have to surrender your expertise to say the things you really want, so you never get started
CREATE THE CONTENT YOU’RE JEALOUS OF
SHIFT FROM SERVICE-PRO TO PERSONALITY
BE THE PLOT THEY CAN’T PUT DOWN
LEAD BY LIVING YOUR LIFE
you're more inspired than ever, but YOU'RE STILL...
- Putting the content you actually *want* to create on the back-burner because the idea of bringing it to life feels too daunting
- Weaving in lifestyle content as a footnote to your online presence, despite the fact that it’s the content that lights you up most
- Coming up with a list of “can’ts” when you think about the presence you wish you had, not wanting to risk your existing authority or reliable revenue
- Reverting back to the low hanging fruit of thought leadership carousels and free-value how-tos while secretly saving OOTD reels and travel Substacks, wishing they were yours
- Knowing there’s a way to leverage your story to support your people, but getting caught up wondering if it’s too self-indulgent to share
- Resisting creating content in the styles and platforms that truly excite you because you’re overwhelmed at how to produce it in a way you’re proud of
because even though you *know* your community loves it when you're real with them, the line between PERSONAL AND PROFESSIONAL is too fragile to blur, by yourself.
The holiday season is the best time to experiment with lifestyle content.
After the promotional push of BFCM, we’re all looking for more playful content that connects us to the folks we follow instead of forcing offers down our throats. While some folks take time off their businesses, they're usually *more* active in their newsfeed – but their scrolling is personal, not professional.
You won't have to post a single CTA to see an uptick in investment come the new year, because you’ll be walking into 2026 with an even more loyal community who trusts your expertise based on who you truly are.
THE CHALLENGE KICKS OFF DECEMBER 1ST AND WRAPS DECEMBER 19TH, SO YOU CAN ROLL RIGHT INTO THE NEW YEAR KNOWING EXACTLY HOW TO CHECK “CREATE MORE LIFESTYLE CONTENT” OFF YOUR LIST OF 2026 GOALS.
For two weeks, we’ll go all-in on lifestyle content on the platforms you prefer and the posting cadence that’s most sustainable for you, using:
- A pre-populated Notion calendar with 5 post ideas per week, alongside prompts, visual examples, and ways to modify depending on which platform you’re using
- A bank of 20 *more* lifestyle conversation starters to spread across short and long-form content platforms like stories, threads, substack, and podcasts
- Suggested time blocks to write, film, and edit content within your schedule as well as actionable creative practices to make space for fresh ideas
- A group feed in Circle for accountability, peer feedback, and community connection, where I’ll share daily reminders with additional tips + tricks to keep you motivated
WHAT'S INCLUDED
THE CHALLENGE
When the challenge ends, you'l no longer be fighting to show up as both expert and human. You'll be an embodied lifestyle leader creating the content you love *while* growing your business.
In addition to the challenge above, you’ll also get access to audio lessons and workbooks that will teach you:
- Content ideation practices for integrating the convos you’re already known for with the lifestyle bits you’re most excited by
- Production workflows to create in-the-moment content without having to miss out on lived memories just to document them
- A content series strategy to carries your audience through a specific plot that’s alive in your life right now with a process you can come back to any time
THE RESOURCES
- Instant community growth through the private challenge feed where you can share your live content for accountability + peer feedback while getting more eyes on every piece
- Lifetime access to all of the curriculum so you can continue to replicate this process over and over, amplifying your *life* as your primary differentiator
- Because we’re taking action in real-time, you’ll actually be *doing* the posts you’ve been dreaming about — and reaping the rewards of this style of content — so you can maintain the momentum long after the challenge is over
THE OTHER PERKS
There will be 5 posts plotted in your calendar, each week, with fill-in-the-blanks prompts (AND visual inspiration!) you can modify to fit your industry + community + any platform. You can plug and play with the schedule provided, OR rearrange as needed to suit your life and business.
FEED POST PROMPTS
If you’re struggling with figuring out what part of your life makes sense to share with your people in spaces like stories + threads, you’ll find a bank filled with ideas to keep the conversation flowing in a way that inspires you and engages them, without adding another task onto your to-do list.
SHORT FORM STARTERS
The real reason why it’s so hard to stick with most social challenges is because they don’t take your real schedule into account. your calendar will have suggested time blocks you can drag and drop to write, film, and edit content, on your terms, with the time you have.
SUSTAINABLE COMMITMENT
There is no social media problem that more space can’t solve. these practices will be offered to you weekly as opportunities to create space for new ideas to come through, so you can stay serving your community consistently and feel excited about what you’re showing up to share.
SPACE FOR CREATIVITY
WHY IT WORKS
The resources, calendar, and community will open up on Sunday, November 30th, so we can hit the ground running together on December 1st.
HOW IT WORKS
I get it, because I’ve been playing in this process for years.
I’ve diversified my revenue as a service provider through brand collaborations, affiliate income, paid speaking events, in-person experiences, and investment partnerships all because of my online presence — and while some seasons ebb to more business and others more pleasure, I’ve never second-guessed my direction because I have so much evidence that my community will support me through it all.
this challenge has been in the making for my entire career. it’s what has allowed me to thrive creatively, share my life openly, AND scale my income, while doing it. it’s why I’ve been able to lead thousands of business owners in establishing their thought leadership, value, and authority on the internet while creating content they’re *actually excited* to post.
YOU WANT TO GO FULL SEND ON THE LIFESTYLE STUFF, BUT YOU ALSO WANT TO BE SURE THAT IF YOU MAKE THIS MOVE, IT MAKES YOU MONEY.
Hold honest and emotional — or silly and playful! — conversations, without losing the plot on your authority
Turn the process of documenting your life into a habit that enhances it, rather than disrupts
Share your quirks, curiosities, musings, hobbies, and adventures without confusing your audience or missing out on clients
Create content you’re obsessed with without wasting hours of the day in a production vortex
Have unique visual and written content styles so you can stop sampling from your saves folder and become known for *your* vibe
Claim the identity or content load of
an influencer
abandon the business you’ve spent years building
let your real
life be consumed by what you're posting about it
STILL CURIOUS ABOUT SOMETHING?
Let's chat. Reach out to me directly via xanthe@ohsierra.ca, or shoot me a DM on Instagram at @xanthe.appleyard!