STOP SECOND-GUESSING YOUR social media SHIT AND become the confident, sought-after creator you’re meant to be
a content-strategy membership to solve your marketing execution problem, attract the opportunities you’ve been craving, and create the calibre of content you’ve been hoarding in your saves. ;)
SOCIAL
LIFE
JOIN THE WAITLIST TO get the lowest PRICE when doors open
when you drop your info below, you'll receive an email with the sneaky links to buy the membership of your choosing when the presale launch begins!
[ presale starts july 20th ]
daily support that moves you from indecision spirals + comparison crash-outs to fully obsessed with your own online presence.
no misaligned growth gimmicks, AI prompts, or sales-y shortcuts — just content that feels good to make, gets tons of meaningful engagement, and builds a body of work around your perspective so you can leverage social media as a tool to get anything you want.
A DIGITAL PLAYGROUND TO
BUILD A COMMUNITY that invests in who you are
START PRIORITIZING your online potential
sharpen the perspectives that set you apart
get feedback from the real algorithm: people
close the confidence gap so you can STOP COMPARING
make moves on your goals with strategic support
AMY / @THESOFTENING_
(CONFIDENT CREATING)
"Social Life was the support that I needed to find confidence and clarity in my work & my voice as a creator. There's so much noise online about how to create, what to create, and the relentless chase of keeping up. Social Life allowed me to block out the noise & tune into Xanthe's wisdom and a community of like-minded creatives.
My first viral post was a result of feedback in Social Life (obviously virality is not the goal but it is an outcome) and in general, helped me stop second guessing my voice and what I had to share."
YOU'VE GOT EPIC ONLINE POTENTIAL, BUT YOU'RE ALSO ONE OF THESE:
(THE all data, no direction)
one thing about you is no one can say you didn’t try. you’ve been FLINGING spaghetti at the wall for months — years, even — and frankly, your arms are getting tired. you’ve created lots, you check every metric, but you’re not actually learning anything from it. you have no idea why one post does well and another doesn’t, and you haven’t found the system that actually propels your follower count into the range you know your work is worthy of.
(THE isolated visionARY)
your ideas are massive and your work is deep, but in the social media arena that feels like a sticking point instead of superpower. you’ve got a bajillion potential posts buzzing in your head, but articulating them in something feed-worthy feels SO HARD. you need a low-pressure place to pull at threads, distill your ideas, and hear yourself think out loud to understand your points of view. you see the online space as a legacy-builder, but get lost in the sauce of comparison when you’re left to build it alone.
CREATING AN ONLINE PRESENCE YOU'RE CERTIFIABLY OBSESSED WITH is very much possible for you. you just need some fucking support. (WE ALL DO).
★ the support in question
(BTW, I'M DESCRIBING SOCIAL LIFE)
and a crew who lovingly encourage you to create instead of questioning, to lead instead of emulating, and to learn by informed action instead of pressure-fuelled posting.
EVERY MONTH INCLUDES
CHOOSE YOUR MEMBERSHIP
↓
12 MONTHS → $99 $77 USD / MONTH
intro → $420 $360 for 3 MONTHS
6 MONTHS → $110 $88 USD / MONTH
JOIN THE WAITLIST TO get the lowest PRICE when doors open
when you drop your info below, you'll receive an email with the sneaky links to buy the membership of your choosing when the presale launch begins!
[ presale starts july 20th ]
x
A CLOSER LOOK
LIVE CALLS
we kick off each month with a Culture Call to discuss trends, articles, and current events, with time to plan your content in response so you can read the room and shift the energy in it.
CO-WORKING SESSIONS
every week we co-create on cameras-off calls together where you get shit done and I'm live on the chat to answer questions as you create you don’t get stuck in indecision.
CONTENT SUPPORT
ask Qs and start convos in Circle whenever inspiration strikes. I personally respond to every post, and there are over 100 other creative experts in there to offer insight, too.
MARKETING STRATEGY
social life isn’t limited to short-form content creation. you can ask me about any marketing things, like sales and launch content, platform growth, freebies, newsletter strategy, podcasting, substack, and beyond.
INSTANT COMMUNITY
a built-in network to promote your work, form collaborations, and amplify each others messages so you can stop relying solely on the algorithm.
SKILL BUILDING
a growing library of templates, programs, and workshops that support you with content processes, plus my guidance to apply those resources as you move through them.
CALL TIMES ARE TUESDAYS 10AM ET / THURSDAYS 1PM ET and it's a COME-WHEN-YOU-CAN, DON'T-STRESS-WHEN-YOU-CAN'T vibe.
culture calls are recorded, coworking is drop in.
TUESDAY → 10AM EST, COWORKING
THURSDAY → 1PM EST, COWORKING
NO CALLS :)
MONTHLY REFLECTION + PLANNING
TUESDAY → 10AM EST, CULTURE CALL (!!!)
THURSDAY → 1PM EST, COWORKING
THIS IS THE MONTHLY "STRUCTURE" OF THE SPACE:
I'M IN THERE RESPONDING TO POSTS AND QUESTIONS BETWEEN MONDAY-THURSDAY, BUT YOU CAN POP IN AND OUT ANY TIME.
ADREANNA / @LOVINGMYWILD
(ONLINE LEGACY)
"I no longer see social media as just something to do, as another business to-do list, I now see it as contributing to my greater purpose and my greater body of work."
The Social Life platform is made up of a series of “studios,” AKA spaces where we can connect, create, and converse.
OKAY WAIT, DEEP BREATH
there's no such thing as "being behind" in social life. whenever you hop into the platform, start from there. each month, we regroup together with the culture call as an anchor where we can all come together and reset.
as an antithesis to the always on mentality that most social platforms impose on us, social media is an at-your-pace practice. it's meant to be.
brigitta / @stylexbrigitta
(SURPRISINGLY GOOD)
"SL has blown my expectations - I'm surprised at how much it's encouraged me to share my opinions in a thoughtful manner, it's challenged me to show up in a space where I know everyone can read what I put out there so it felt like a good visibility practice too.
It surprised me just how many tools are available and the kind of support both from the crew in there (outstanding humans) and from Xanthe - you are on it!!"
☆ * ♡↓ start creating the calibrE of content that would make current-you jealous ↓ ♡ * ☆
when we go it alone, we’ll always feel less-than, chasing our tails, getting lost in a labyrinth of scrolling without ever landing on a clear path forward.
WE CAN'T EVOLVE IN ISOLATION
when you’re banging your head against a carousel design alone in your office, it’s easy to believe that everyone else has a secret talent that you don’t, that their photos are crisper or their phone is newer or their templates are more strategic or or or or or.
so, we reach for relief: reverse-engineering the posts of our peers, obsessing over our analytics, asking AI to audit our feeds. it is so completely human to desire that feedback, craving meaningful information on what's working, what isn't and what we could try next.
but when we try to seek that feedback through avenues that can’t give us the appropriate personalized context, the chasm between the creator you want to be and the one you’re showing up as only gets deeper.
SOCIAL LIFE IS THE TURNING POINT
instead of scrolling, instead of comparing, instead of checking your goddamn metrics again, you reach for a strategist (me!) who actually knows you, actually cares about your success, actually understands the nuance of your work, has an understanding of your ideal client and the way you support them.
you reach for a community (social life!) of real human beings, creatives and entrepreneurs who understand exactly what you’re going through, can hype up your skills, offer constructive ways to make your impact even clearer.
the confidence gap you’ve been grappling with starts to close. every time you wobble, you also learn. you try something new and you know what to do with the new information. you have a social media support system of real humans who can remind you how fucking great you’re doing while also exploring your strategic shortcomings (lovingly!) so you can solve them.
you're proud of what you're posting. you're excited to share your ideas. your content is getting the engagement and the opportunities you've been writing down in your leather-bound manifestation journal.
social media starts to feel, dare I say... good.
PRISCILLA / @THEKINFOLKCREATIVE
(MAGNETIC ENERGY)
"One of my favorite parts of SL is how magnetic the energy feels in the space. I'm in a few other Circle communities and find myself easily overwhelmed, an imposter, and often will just "x-out", but social life feels different.
It provides space to linger, get inspired, and almost evokes this sense of calmness (which btw, is rare for me with anything I've ever invested in before)."
social life is for you if:
kristina / @gemcreativeco
(DEEPER DIALOGUE)
"I love staying connected in Social Life because it seems to attract entrepreneurs who share my appreciation for a range of interests, nuanced conversations, and empathetic dialogue. And along with that, it's soooo nice having access to SUPER thoughtful people when working through content ideas.
If you find yourself disappointed by the lack of depth on social media or other entrepreneur spaces, you'll find it in Social Life!
the digital realm began as both outlet and escape, a place to connect, consume, and create, a liminal portal where you let your curiosity lead. the universes of your own making were simply experiments, excuses to meander, imagine, believe. back when we couldn’t measure our value in the currency of views, technology wasn’t a burden, it was a playground.
when Instagram was invented, I immediately inserted myself: managing accounts for the local bakery in exchange for free biscotti, and then going back to college so I could start doing it for money. since then, I’ve supported thousands of creatives with building their social media skills and developing their online marketing strategies, and every year the online world becomes weightier.
compared to the internet I fell in love with back in the 90s, our online universes are realer. truer. and the impact of our presence doesn’t end when we get called up from “the computer room” for dinner — it reverberates through our industries as the algorithm disperses our posts.
I created Social Life as a return to the nostalgia of when we were in ~no rush~ to log off, while recognizing that what’s fulfilling to us today is different. we're not just posting for fun, we're posting for legacy.
and yet, we still need the playground.
somewhere that laces the unfiltered expression of our teenage years with the wisdom and mission of our now. a place to go when we’re in between learning and leading. an option that doesn’t come alongside the vulnerability hangover of sharing for the whole world to see (or worse, someone from high school).
social life isn't just another reason to dilly dally on the internet — it's an arena to explore our ideas before they’re ready for public consumption. because our impact gets stronger when we can discuss it, challenge it, experiment with it.
a place to process. to practice. to play.
HI, I'M XANTHE
I, for better and sometimes worse, am in love with the internet.
(NOT ALONE)
"I don't feel alone anymore. I feel more confident whenever I post because I have so much support. Also, my mindset has drastically changed, because I can see how I don't have to be a certain way to be online."
IF YOU'RE READY TO
escape the “what will they think!” spiral and show all-the-way-up without second-guessing
share your message with your full chest to have richer convos on every platform
expand knowledge through your peers and resource others to strengthen your perspective
get more engagement on every post because you've gotten feedback on what truly lands
lead impactful, culturally-relevant conversations that make your posts impossible to scroll past
without having to hide parts of yourself to please the algorithm, churn out uninspiring ideas, or “ask Claude” fucking anything…
IT'S TIME FOR YOUR NEW SOCIAL LIFE
The 2026 season will have calls on Tuesdays at 10AM EST and Thursdays at 1PM EST, but I am always open to feedback from the group to adjust as needed. Each month also contains a reflection week where there are no calls on the calendar.
Do I need to have an existing social strategy?
It will help you hit the ground running more quickly, but Social Life contains resources that will help you land on what conversations you’re leading and develop systems for planning your content as you go, so you don’t have to have it all figured out before you jump in. That said, this is a place to actually start implementing content, and the best strategies are shaped by taking action ;) so you’ve come to the right place.
How much time should I commit to Social Life?
Social Life is an at-your-own-pace experience, but you get what you give. If you share more frequently, you’ll receive more feedback, and the more you engage, the more you’ll strengthen your perspectives and spark new ideas. I recommend allotting a short window each day to checking in and engaging on the platform — 10-15 minutes is all you need! — and posting something in there at least 1x / week to get the most value.
I’m overwhelmed with social media, will this make it worse?
Social Life is an active space and it does require commitment and attention to feel connected to what’s happening on the platform… But it’s not the same “always-on” vibe as a typical social platform at all. The Social Life feed will be full of conversations that stretch your perspective and expand your imagination *every time* you open the app. There's no pressure to share or expectations for engaging, so drop meaningful takes or just tap in for the fun of it, you’ll leave with your creative cup overflowing, either way.
I don’t want to be MORE online, why pay for another platform?
Social Life is the place that allows you to be everywhere else less. The more you leverage the Social Life space to shape your ideas, the less time you have to waste on your public platform mining for ideas, getting sucked into scroll holes, and comparing yourself to peolpe who make you feel like shit. Social Life is all the good parts of Social Media — connection, inspiration, discussion, education — and none of the shitty ones. It also gives you space to show up however you want in a given moment, so you don’t have to waste time wondering “should this be a Thread or a Story?” and can just hop on, share what’s up, and decide where to put it later.
Is Social Life gender inclusive?
YES. This is a space that welcomes and affirms all identities. There is a zero-tolerance policy for discrimination of any kind and I will immediately remove anyone who is not behaving with kindness and respect towards their fellow members.
Social Life is full of leaders from all types of industries, which is exactly why it’s such a nurturing space for everyone in it. I’ve seen people find clients in Social Life, meet their next collaborator, connect for speaking opportunities, and beyond. You already know collaboration is currency — folks are growing their business on relationships, not algorithms,— but the public space can make it overwhelming to decide who to reach out to, wondering what alliance will amplify your impact and reach the right people. Here, we hold our ideas in an outstretched hand and embrace discoverability in shared community. AKA, you can literally just ask for what you need. Every time you post, you have the chance to connect with someone who could become your next collaborator, co-creator, or just someone who champions your business publicly after you’ve connected with them privately.
What type or level of business is this for?
This isn’t about what kind of business you have or what stage of business you’re at. How much money you make or how many clients you have has nothing to do with the strength of your online presence. Whatever stage you’re at, Social Life is about honing your voice so you can grow. That said, I recommend you have an existing online presence and have practiced creating content to some degree so that you have an understanding of the social media space.
How much support do I get from Xanthe?
Like, a lot. We’ll chat face to face on the Culture Calls each month, I’ll be there to support in the chat in real-time during our co-working sessions, and I make an effort to engage with every post that’s shared to the platform. You can also access my insight for deeper Q&A in the designated “ASK XANTHE” channel. This is not a catch-all or in-depth business coaching space, but if it’s relevant to your online marketing, I’m here for you!
If I already struggle to execute my ideas, why would this work?
Your brilliant brain works in mysterious ways, and that’s your magic… but it’s also why any social support you’ve invested in has just left you feeling less inspired, or more guilty for not getting your content completed “on time” or adhering to someone else’s strict system. Here, we don’t judge how you arrive to an idea — it doesn’t even have to be finished before it hits the Social Life feed. This is where you finally own your perspective AND your process shaping it.
Is Social Life a replacement for my public platforms?
No. And I know you’ve got way too much to say to give up on posting all-together — plus, you’ve got endless offer ideas and are excited to continue growing your business. You want to be able to support your people, give them value, and hold important conversations that will allow you to make an even greater impact with your next launch. Social Life is a private playground to strengthen your public presence, and just being in the space will renew your drive to lead on a larger scale.
EVERY MONTH INCLUDES
CHOOSE YOUR MEMBERSHIP
↓
12 MONTHS → $99 $77 USD / MONTH
intro → $420 $360 for 3 MONTHS
6 MONTHS → $110 $88 USD / MONTH
SAVE $22/MONTH WHEN YOU JOIN BY JULY 24TH ❤ AND GET EXCLUSIVE ACCESS TO THE ORGANIC GROWTH CHALLENGE