A content creation membership for the online leader who refuses to choose between inspiration and income, curiosity and authority, or creative play and paying clients.
The social media support system that solves your content execution problem, keeps your creative spark alive, and meaningfully grows your business — without asking you to post more, perform harder, or please the [petty] algorithm.
Social Life
FIND A CONTENT RHYTHM YOU CAN ACTUALLY STICK TO
RECLAIM THE MAGIC OF THE MYSPACE ERA
LEAD THE CONVOS YOU CAN’T STOP THINKING ABOUT
GROW YOUR BUSINESS BY SHARING SHIT YOU LOVE
SOCIAL LIFE IS FOR YOU IF YOU:
- Love the internet in theory, but want social media to start feeling like an inspiring extension of the work you're passionate about, not something you feel *forced* to show up on just to make sales
- Know going all-in on your online marketing is the unlock to more opportunity, more revenue, and more space in your business, but you’ve struggled to stay accountable to your rhythm so you can actually reap the rewards of it
- Haven’t been able to strike the balance between ideation and output — either burning out by posting too much when you feel inspired, or getting so overwhelmed by your ideas that you don’t post at all
- Feel guilty carving out space for content amidst client work, and keep squeezing marketing into the margins, stifling your creativity and squashing your motivation
YOU DON’T WANT TO CREATE MORE CONTENT, YOU JUST WANT TO SHOW UP CONSISTENTLY ENOUGH TO KNOW FOR CERTAIN THAT YOU’RE POSITIVELY IMPACTING YOUR PEOPLE, AND INSPIRING THEM TO INVEST IN YOUR BUSINESS.
- Are disenchanted — or, ahem, disgusted — by the state of big tech, but know that the more impact you can have there now, the sooner you can grow an invested community you can carry with you, if (or when) you choose to leave
- Crave expanding your message into longer-form mediums and arenas with more longevity, but navigating a new space without support feels more *oh fuck* than *ouu fun!*
- Want to create content that inspires you, but only if it works — you're not trying to spend *MORE* time online, pouring hours into your expression only to see your sales drop
- Want to reduce the time it takes to move from idea to execution so you can start having the conversations you really want to have and creating the kind of content you’re actually proud to share
AKA, no more excuse not to stay on top of your social media shit. With curriculum, planning templates, culture calls, and co-working, you’ll be invited into new systems that support your strategy, while also receiving the tools — and permission — to make them your own.
The Social Life feed is a space to practice your leadership in private so you can show up more confidently and consistently in public. Folks use this space to get feedback on their content plans, share half-done pieces to get un-stuck, open up dialogue and gut-check their ideas before they go public so that they know their posts will never flop.
None of of the fill-in-the-blanks formulaic stuff, but all of the ideas + guidance on exactly how to make them work for your voice and strategy. Expect thought-provoking questions to help you plan your content alongside topics for group discussion, posted at key intervals throughout the week + month to make it easy for you to shape your next idea AND get it out the door.
I leave feedback on everything shared in the platform and hold ongoing office hours for deep dives on any online leadership topic — but my expertise is just the cherry on top. The level of insight, feedback, and dialogue you’ll receive from others in the space is where you’ll actually learn what lands with folks, and engage with a diverse range of perspectives to help you land more deeply your own.
YOUR NEW SOCIAL LIFE:
SYSTEMS
PRACTICE
INSPIRATION
SUPPORT
Social Life doesn’t require a strict posting schedule that adds more to your plate, and “consistency” here isn’t one-size-fits-all. We’ll find a creative rhythm you feel excited to stick to — and we’ll adapt it together whenever your capacity changes, so that you can.
“Social Life is the self-motivated, dreaming, supportive bigger sister to Instagram. She’s already been there, done that, but she’s willing to lend a helping hand and a listening ear, all while gently calling you out on what’s not working.
I love the flexible structure that allows me to eliminate pressure to perform (or check-off lists), but still encourages me to push myself and consistently show up.”
EVERY MONTH INCLUDES
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Early Bird Pricing Ends July 2nd
We Start July 7th
From social posts to email marketing to freebie ideation, Social Life turns your online leadership into collaborative exploration that takes the pressure off but turns the accountability ON.
The monthly pattern is designed help you stay committed to your creativity, connected to your community, and current on what’s happening in the world at large so you can read them room and share content in response to it. It also includes designated reflection weeks so you can pause to recalibrate and create with more intention.
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A CLOSER LOOK
[CULTURE]
Live calls to discuss trends, articles, and current events, alongside a prompts to help you plan your content in response, so you can read the room and shift the energy in it
[CO-CREATION]
Cameras-off co-creation sessions blocks to get-shit-done together in real-time while resourcing me + the group for support as you create so you don’t get stuck in indecision
[PLAYGROUND]
A 24/7 platform in Circle to brainstorm together, and a feed to share your content concepts for dialogue + insight to hone your ideas privately before the public sees 'em
[SUPPORT]
A space to ask me anything about your online strategy (including selling + growing online, and planning your public-facing content, and anything that strengthens your marketing)
[NETWORK]
A bevy of fellow luminaries exchanging not just ideas but opportunities, who will see, support, and amplify your message (no more algos needed to be seen!!)
[RESOURCES]
A growing library of templates and programs to support you with your content creation processes, plus ongoing guidance to apply them to your platforms every month
“We're having open discussions I don't see happening elsewhere in the same capacity, even though we all see how the topics affect our community.
I've also been introduced to so many amazing new ways of thinking, and processing, and learning because everyone inside is so dedicated to being a thoughtful and mindful creator.”
EVERY MONTH INCLUDES
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The Platform
The ASK XANTHE studio is where you can ask me anything about your content (for any platform or purpose!) and get my personalized support.
The DISCUSS studio is where we'll chat about trends in marketing and culture overall to inform how you show up for your people.
The CONNECT space is where you’ll introduce, get to know, and continue to share opportunities with one another, and the INSPIRE space where we drop visuals we come across to create a collective source of inspiration.
To unearth a culture-shifting content opus that starts a new narrative in your industry.
CO-CREATE
AS BONUSES WITH your social life membership, you also get access to:
To seamlessly integrate content execution into the schedules you already hold.
THE MARKETING SHIFT
To uncover the conversations that are most alive in your leadership.
THEMES WORKSHOP
To plan and produce visuals you’re actually proud to post.
SHOOT PLANNER
To shape your big ideas into engagement-ready posts.
HOOK UP DASH
TOTAL ADDITIONAL VALUE: $300 USD (and counting)
AS WELL AS exclusive pricing on Life of the Party and Speakeasy coaching programs WHEN THEY LAUnch
The Vibe Inside
Social Life *functions* as a membership in the sense that the programming follows a monthly pattern to help you stay connected to your content creation systems, and you you can keep hanging in there as long as you’d like.
You could call it a course, because there’s curriculum and resources you can tap into whenever you need.
It’s coaching and masterminding without a doubt, because you’ll receive feedback and support on everything you share there.
It’s technically a private social platform in that you can find content + conversations there that aren’t happening anywhere else on the internet.
…but once you’re in, you’ll realize it’s a category of it’s own.
Not a course! Not a mastermind! Not a social media platform! But a secret FOURTH thing!
“I feel more at ease in what I'm saying. I feel more confident speaking more freely, openly, and in more long form. I also feel more mindful in my content and how I show up for my community.
I focus less on the numbers or the amount of content for clicks and more on being more in tune with what I'm noticing and how I can use it for my own content and messaging.”
Ever since I could reach the keyboard, I’ve been finding ways to express myself digitally — first Neopets, then Xanga, then Tumblr.
The digital realm began as both outlet and escape, a place to connect, consume, and create, a liminal portal where you let your curiosity lead. The universes of your own making were simply experiments, excuses to meander, imagine, believe. Back when we couldn’t measure our value in the currency of views, technology wasn’t a burden, it was a playground.
When Instagram was invented, I immediately inserted myself: managing accounts for the local bakery in exchange for free biscotti, and then going back to college so I could start doing it for money. Since then, I’ve supported thousands of creatives with building their social media skills and developing their online marketing strategies… but there’s always been something missing.
Now, the online world holds more weight than ever. The universe we’ve created here is *realer.* The narratives we’re shaping are *true.* The impact of our presence doesn’t end when we get called up from “the computer room” for dinner — it reverberates through our industries as the algorithm disperses our posts.
And yet, we long for the playground.
Not because we just want to dilly dally on the internet — but because we actually *need* an arena to process our thoughts before they’re ready for public consumption. Because our impact gets stronger when we can discuss it, challenge it, experiment with it.
I created Social Life as a culmination of both: the return to the nostalgia of when we were in ~no rush~ to log off, while recognizing that what’s joyful to us today is different, *deeper*.
A place to go when we’re in between learning and leading. An option that doesn’t come alongside the vulnerability hangover of sharing for the whole world to see (or worse, someone from high school).
Social Life blends the unfiltered expression of our teenage years with the wisdom and mission of our now.
To process. To practice. To play.
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I, for better and sometimes worse, am in love with the internet.
Escape the “what will they think!” spiral and show all-the-way-up without second-guessing
Share your message with your full chest to have richer conversations on every platform
Expand knowledge through your peers and resource others to strengthen your perspective
Be held accountable for actually posting your ideas so you never ghost your community again
Get more engagement on every public post because you've gotten feedback on what truly lands
Lead impactful and culturally-relevant conversations that make your posts impossible to scroll past
Churn out uninspiring ideas just to “be consistent”
Lose hours of your life to the internet (ew!)
Follow a strict posting schedule that adds more pressure
From July-September 2025, calls will be held Tuesdays at 7AM PST and Thursdays at 11AM PST. I am always open to shifting times to best suit the group, and will take feedback for the fall/winter months. The last week of each month is always a reflection week where there are no calls on the calendar.
Do I need to have an existing social strategy?
It will help you hit the ground running more quickly, but Social Life contains resources that will help you land on what conversations you’re leading and develop systems for planning your content as you go, so you don’t have to have it all figured out before you jump in. That said, this is a place to actually start implementing content, and the best strategies are shaped by taking action ;) so you’ve come to the right place.
How much time should I commit to Social Life?
Social Life is an at-your-own-pace experience, but you get what you give. If you share more frequently, you’ll receive more feedback, and the more you engage, the more you’ll strengthen your perspectives and spark new ideas. I recommend allotting a short window each day to checking in and engaging on the platform — 10-15 minutes is all you need! — and posting something in there at least 1x / week to get the most value.
I’m overwhelmed with social media, will this make it worse?
Social Life is an active space and it does require commitment and attention to feel connected to what’s happening on the platform… But it’s not the same “always-on” vibe as a typical social platform at all. The Social Life feed will be full of conversations that stretch your perspective and expand your imagination *every time* you open the app. There's no pressure to share or expectations for engaging, so drop meaningful takes or just tap in for the fun of it, you’ll leave with your creative cup overflowing, either way.
I don’t want to be MORE online, why pay for another platform?
Social Life is the place that allows you to be everywhere else less. The more you leverage the Social Life space to shape your ideas, the less time you have to waste on your public platform mining for ideas, getting sucked into scroll holes, and comparing yourself to peolpe who make you feel like shit. Social Life is all the good parts of Social Media — connection, inspiration, discussion, education — and none of the shitty ones. It also gives you space to show up however you want in a given moment, so you don’t have to waste time wondering “should this be a Thread or a Story?” and can just hop on, share what’s up, and decide where to put it later.
Social Life is full of leaders from all types of industries, which is exactly why it’s such a nurturing space for everyone in it. I’ve seen people find clients in Social Life, meet their next collaborator, connect for speaking opportunities, and beyond. You already know collaboration is currency — folks are growing their business on relationships, not algorithms,— but the public space can make it overwhelming to decide who to reach out to, wondering what alliance will amplify your impact and reach the right people. Here, we hold our ideas in an outstretched hand and embrace discoverability in shared community. AKA, you can literally just ask for what you need. Every time you post, you have the chance to connect with someone who could become your next collaborator, co-creator, or just someone who champions your business publicly after you’ve connected with them privately.
What type or level of business is this for?
This isn’t about what kind of business you have or what stage of business you’re at. How much money you make or how many clients you have has nothing to do with the strength of your online presence. Whatever stage you’re at, Social Life is about honing your voice so you can grow. That said, I recommend you have an existing online presence and have practiced creating content to some degree so that you have an understanding of the social media space.
How much support do I get from Xanthe?
Like, a lot. We’ll chat face to face on the Culture Calls each month, I’ll be there to support in the chat in real-time during our co-working sessions, and I make an effort to engage with every post that’s shared to the platform. You can also access my insight for deeper Q&A in the designated “ASK XANTHE” channel. This is not a catch-all or in-depth business coaching space, but if it’s relevant to your online marketing, I’m here for you!
If I already struggle to execute my ideas, why would this work?
Your brilliant brain works in mysterious ways, and that’s your magic… but it’s also why any social support you’ve invested in has just left you feeling less inspired, or more guilty for not getting your content completed “on time” or adhering to someone else’s strict system. Here, we don’t judge how you arrive to an idea — it doesn’t even have to be finished before it hits the Social Life feed. This is where you finally own your perspective AND your process shaping it.
Is Social Life a replacement for my public platforms?
No. And I know you’ve got way too much to say to give up on posting all-together — plus, you’ve got endless offer ideas and are excited to continue growing your business. You want to be able to support your people, give them value, and hold important conversations that will allow you to make an even greater impact with your next launch. Social Life is a private playground to strengthen your public presence, and just being in the space will renew your drive to lead on a larger scale.
"Feeling like your voice is heard and appreciated and respected in a sea of algorithms has been empowering to an extent I can barely even describe.
I started believing in creativity again."
EVERY MONTH INCLUDES
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STILL CURIOUS ABOUT SOMETHING?
Let's chat. Reach out to me directly via DM on Instagram at @xanthe.appleyard!