strategic CAROUSEL templates designed WITH your audience's reaction IN MIND
collections of mix + match social media templates that are optimized to be seen, shared, and saved
(plus resources to craft hooks that grow your community, get more meaningful engagement on every post, and take photos that pair perfectly with your new designs)
I. the leadership lifestyle pack
ready-to-post carousel designs that close the gap between who you are and what you selL
+ 15 customizable canva template sets, including cover slides with built-in reach-focused hooks, swipe-worthy internal slides, and end slide designs that intentionally invite engagement
+ a total of 106 slides (mix and match your faves!), created based on 5 strategic lifestyle content approaches and designed for engagement as always
+ the exclusive euro summer brand kit, but can also be customized with your own branding or updated with any of the kits included in the DFE original collection
INCLUDES
II. the origiNal dfe collection
mix + match CAROUSEL templates AND RESOURCES TO OPTIMIZE ANYTHING TO BE SEEN
+ 70 modular, customizable canva designs and 12 ready-to-post templates designed for specific engagement types (+ 4 brand kit options, if you don't have your own!)
+ The Carousel Crash Course, 30 minutes of audio lessons that teach specific strategies for ideation, design, and photography
+ A notion dash to store and organize your template links and a fill-in-the-blanks hook resource with prompts
INCLUDES
I don’t mean share every second of your day-to-day, expose personal details you feel uncomfy with, or be online beyond the boundaries you hold. I just mean: your feed needs you. you are your biggest differentiator. (and if your industry is packed to the brim like mine is, “YOU” might be your only one).
NOT JUST "DAY IN THE LIFE OF A..."
your business account needs lifestyle content.
the kind of lifestyle content that actually makes your leadership MORE impactful (and accomplishes that whole you are the differentiator thing mentioned above) requires substance beyond just showing what you're up to.
when you’ve got a business to run, the sweet spot lies in creating content that weaves your personal experience into your professional perspectives, so it’s not leadership OR lifestyle, it’s life through the lens of your leadership.
$140 $90
with code "lifestylE"
will posting a morning routine reel in your PJs change the way they see you professionally? will sharing a weekend recap without a profound caption still lead them to your offers? will they even care what you ate for dinner when they followed you based on your thought leadership takes?
BUT WITH THE RIGHT APPROACH
I KNOW AS an online business owner lifestyle content gets complicated.
lifestyle content strengthens your overall strategy. it shows how you live your work, creates trust in everything you share, affirms when you’re uniquely the right fit for your people based on your shared interests, and shows how your lived experience informs your leadership.
the leadership lifestyle carousel pack includes templates that will support you in sharing all of the above, bridging the gap between living and leading so that your people feel stoked to buy-your-thing from you, specifically.
70 MIX + MATCH SLIDE DESIGNS AND 12 ENGAGEMENT-READY TEMPLATES AND A CAROUSEL CRASH COURSE TO CUSTOMIZE THEM STRATEGICALLY
001 / IMAGERY-FORWARD CAROUSEL DESIGNS
a robust mix + match library of 70 customizable canva designs, including:
plus 12 complete ready-to-post templates, designed for specific engagement types:
the templates are 3:4, perfect for the IG grid, but can also be used across other platforms like tiktok, threads, pinterest, linkedin, and substack.
- 20 cover slides (with reach-conscious hooks designed in!)
- 40 swipe-worthy internal slide designs
- 10 end slide designs that intentionally invite engagement
plus 12 complete ready-to-post templates, designed for specific engagement types:
- 4 x shares-focused to get your message sent further into the world
- 4 x saves-focused to create content your people come back to
- 4 x comments-focused to spark meaningful dialogue
the templates are 3:4, perfect for the IG grid, but can also be used across other platforms like tiktok, threads, pinterest, linkedin, and substack.
002 / STRATEGIC CAROUSEL CRASH COURSE
this resource isn’t just about making your content look prettier — you’ll also learn specific strategies for how to populate these templates with content that *actually* gets the engagement and outcomes you’re desiring. explore 30 minutes of audio covering the following topics:
- turning big, nuanced concepts into carousel-ified content ideas
- learning workflows to move from post topic → completed design more efficiently (while increasing the ROI on your time)
- modifying these templates with your branding in mind
- taking aesthetic, on-brand photos and incorporate them into your carousel posts
- creating cover slide hooks that stop the scroll of your ideal client every single time
003 / HOOK IDEATION TEMPLATE + BANK
within the notion dash that hosts all of the above, you’ll also find a hook bank (organized by engagement type!) and support for how to take a fill-in-the-blanks hook and make it apply to your message and audience.
by following the prompts in the dash, you’ll end up with literally unlimited hook options that you can pair with any content idea, so you’re never left wondering how to position that-thing-you-wanna-say in a way that stands out on the feed.
by following the prompts in the dash, you’ll end up with literally unlimited hook options that you can pair with any content idea, so you’re never left wondering how to position that-thing-you-wanna-say in a way that stands out on the feed.
004 / CUSTOMIZE TO YOUR BRAND OR USE A KIT
all of the template bundles have been duplicated for four different brand kits, so if you don’t have a set brand language (or want to explore a new look) you’ll have four different combinations of fonts and colours to choose from for every single design. these kits are built with free canva fonts so you can use them in *any* other designs moving forward!
if you already have brand colours and fonts to work with, you can hop right into any template bundle and just start customizing.
if you already have brand colours and fonts to work with, you can hop right into any template bundle and just start customizing.
when you invest in any collection or pack, you're not Just getting templates. you're investing in:
aesthetic designs that align with what’s currently getting traction on the explore page (and instructions for how to make it your own so your audience connects with YOU as a human and leader, not just the way your posts look)
ORGANIC REACH
designed with proven engagement strategies in mind, from fill-in-the-blanks hooks on every cover, swipe-worthy internal slides, and engagement-specific end caps to encourage the exact feedback you’re looking for every single time you share
INTENTIONAL ENGAGEMENT
all of the carousel designs you’ll find inside take clues from trends and styles that I’ve seen first-hand perform well. I’ve taken my 10+ years of experience working in social media, my 5+ years spent in the graphic design industry, and my lifetime living as a person who likes pretty things, and turned into content templates that that put engagement first — but don’t skimp out on the vibe, either.
AESTHETIC AND EFFECTIVE
AND SUMMER IS *THE* TIME TO LET CAROUSELS CARRY YOUR STRATEGY.
you’re feeling more IRL-social, leaving the house more (hiiii long days and warm nights!) and experiencing new environments (whether it’s travel, or your own city!), and your community’s desires are aligning to match. at this time of year, folks crave content that feels lighter to consume, the kind that inspires them to get off their screen and into the world (and when they do choose to pick up their phone, they want scrolling to be a chance to connect with the humans on the other side).
MORE TIME LIVING
unlike documenting your life on video, carousels can be prepped any time. they don’t require you to stake out your living room to catch the best light, lug filming equipment with you to the beach hang, or spend hours making shot-lists before your winery trip… all you have to do is write the copy, pop a couple images in, and schedule that shit for whenever.
SET IT AND FORGET IT
THE GOAL: stay soaking up sunshine without sacrificing sales or bailing on your community.
IF YOU'RE READY TO
001 / step into the driver’s seat of the engagement you receive
002 / ditch the design decision fatigue for good
003 / stop questioning, overthinking, and spiralling about your hooks
004 / get your big, beautiful ideas out into the world with ease
005 / create a feed so aesthetic your people can’t help but hit follow
006 / close the gap between who you are and what you sell
007 / stand out in your industry by getting more *YOU* on the feed
[ I'VE GOT JUST THE THING ]
