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social studies
The resource to demystify everything that happens after you press “post.”
This course is designed to answer the ever-present question, "Am I doing this right?" by teaching you exactly what works, what doesn’t, and why. With actionable steps to optimize every post, you’ll gain the tools to boost reach, engagement, conversations, and conversions with clarity and confidence.
Who is this course for?
What is included?
How do I access the course?
is this course live?
This is for you if you’re unsure whether your posts are hitting the mark and want to know exactly what works and why. If you’re ready to confidently create posts that are strategically sound, align with your platform goals, and have the tools to predict your content’s performance, this course is for you.
Who is this course for?
What is included?
How do I access the course?
is this course live?
- A catalogue of content audits with optimization strategies for Reels, carousels, photos, captions, and calls-to-action
- An encyclopedia of specific guidelines to optimize every post type with a focus on reach, engagement, and sales
- An archive of analytics behind the scenes of real posts, with detailed explanations of audience behaviour, and how it applies to your own
Who is this course for?
What is included?
How do I access the course?
is this course live?
After you purchase, you’ll receive an email with everything you need to get started. This includes direct links to access the audio recordings, additional resources.
Who is this course for?
What is included?
How do I access the course?
is this course live?
The lessons are recorded, so you’ll experience the same valuable content and actionable takeaways, delivered in an easy-to-follow format that you can access at your own pace.
the deets
You’re finally feeling inspired to show up, and the energy you’ve been pouring into your community feels like A LOT... but the return on all that effort? Not so much.
Reach still feels random, comments are sparse, and you’re not really sure if what you're sharing is correlating to sales.
You want your effort to be met with impact, knowing for CERTAIN that your content is connecting with your people while inspiring them to invest in you.
TBH, you’re ready to see a little ROI if you’re gonna keep riding.
PERSPECTIVE > PERFECTIONISM
Social Studies gives you the tools to view your content through a lens of impact and intention, so you can make adjustments in alignment with your platform goals without wasting another second over-thinking how your posts will land.
FOCUS > FRAMEWORKS
You’ll learn dos and don’ts for every post type, and simple tweaks to support your specific goals — from growing your following to selling your offers. Rather than wasting time following frameworks, focus on the elements that make most sense for you, and frankly… fuck the rest.
KNOWING > GUESSING
Knowledge is power and it’s time to reclaim yours, over the algorithm. Finally, you’ll be able to make damn sure everything you’re sharing is strategically sound, approaching every post with the confidence to understand — and accurately predict — its performance.
Over 1.5 hours of recorded content audits with optimization strategies for Reels, carousels, photos, captions, and calls-to-action
A collection of rubrics to optimize every post type with a focus on growth, engagement, and sales
An archive of analytics behind the scenes of real posts, to understand audience behaviour and how it applies to your own
Social Studies is tool for both action and understanding, stacked with optimization methods you can apply to your own content, so fucking easily.
THE LIBRARY
A template to plan your posts based on your goals, and track performance so it becomes easy to predict, every time
DELIVERED TO YOUR INBOX INSTANTLY
AND by tomorrow, you could be approaching your content with newfound confidence + control over how your posts perform.
Hostess
With
The
Mostess
Meet
Your
While you may know me as my nickname, The Content Queen, my actual name is Xanthe Appleyard. Some other titles I go by include:
Public Relations Graduate, Creative Agency Founder, Content Marketing Strategist, Cute Food Brand Enthusiast, Helicopter Dog Mom, Amateur Bartender, Boutique Rental Host…
But to that first point, it’s true – I’ve been creating content and managing social media for businesses since Instagram was invented. That was 13 years ago, by the way. I’ve learned a lot of things, but the most relevant one for this particular corner of the internet is this:
You can’t cheat, hack, outsmart, or frankly, keep up with, the algorithm.
The good news? You CAN become an industry leader, community cultivator, and prolific, emboldened creator without it.
My version of social media success doesn’t include viral videos, thousands of followers, trending sounds, or strict scheduling. It’s about community, relationships, ease, pleasure, and genuine excitement for showing up to share.
I promise, after Social Studies, that'll be your version, too.
XANTHE APPLEYARD
CONTENT COACH FOR CREATIVE LEADERS
binge our content
Our online presence is a steady dose of unfiltered entrepreneurship, spicy takes on content marketing, big LA energy, doing FUN sh*t in community, doing ALL sh*t on our own terms, the tasty side of travel, our sunny house in Echo Park... and romanticizing everything, along the way. It's often unhinged, always honest, and forever a f*cking good time.
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the resource to demystify everything that happens after you press “post.”
enter: social studies
I WANT THIS
Social Studies answers, “am I doing this right?” by teaching you exactly what works, what doesn’t – and making sure you understand why – with actionable steps to optimize every post for reach, engagement, conversation, and conversion.