THE HOOK UP
HEAL YOUR TOXIC RELATIONSHIP WITH VIDEO CONTENT IN 3HR FLAT.
The Hook Up is a 2-day video hook clinic to master the art of scroll-stopping, packed with proven practices that will take your relationship with Reels from a one-night-stand to a lifelong romance.
Fed up with pouring your heart into your video content, only to get left on read without a call back?
Strategies for hooks that catch (and keep) the attention of your dream clients, and frameworks to create your own
Simple tweaks to turn your high-quality ideas into high-engagement posts
How to increase the reach on your unique POV, by optimizing the way it’s delivered on video
What hooks work best for each video style and length, from short-form Reels to IG Lives, and everything in between
While it’s awesome that there are so many hook examples out there, they don’t mean much if you can’t understand why they work and connect them to your own content. The Hook Up won’t teach you gimmicky virality hacks or slimy tactics to get more views — you’ve already got enough of those collecting dust in your saved folders. Instead, you'll learn:
A collection of visual, verbal, and auditory hooks you can incorporate on any video platform, with any idea
Get INSTANT Access to 3HRS of EDUCATION
01
day one / lesson + q&A
everything you need to know about hooks, PERIOD.
02
day two / lesson + Q&A
everything you need to know about turning hooks into content.
Hostess
With
The
Mostess
Meet
Your
While you may know me as my nickname, The Content Queen, my actual name is Xanthe Appleyard. Some other titles I go by include:
Public Relations Graduate, Creative Agency Founder, Content Marketing Strategist, Cute Food Brand Enthusiast, Helicopter Dog Mom, Amateur Bartender, Boutique Rental Host…
But to that first point, it’s true – I’ve been creating content and managing social media for businesses since Instagram was invented. That was 13 years ago, by the way. I’ve learned a lot of things, but the most relevant one for this particular corner of the internet is this:
You can’t cheat, hack, outsmart, or frankly, keep up with, the algorithm.
The good news? You CAN become an industry leader, community cultivator, and prolific, emboldened creator without it.
My version of social media success doesn’t include viral videos, thousands of followers, trending sounds, or strict scheduling. It’s about community, relationships, ease, pleasure, and genuine excitement for showing up to share.
I promise, after The Hook Up, that'll be your version, too.
XANTHE APPLEYARD
CONTENT COACH FOR CREATIVE LEADERS
binge our content
Our online presence is a steady dose of unfiltered entrepreneurship, spicy takes on content marketing, big LA energy, doing FUN sh*t in community, doing ALL sh*t on our own terms, the tasty side of travel, our sunny house in Echo Park... and romanticizing everything, along the way. It's often unhinged, always honest, and forever a f*cking good time.
Instagram
FOR ALL THE THINGS →
Newsletter
FOR LEARNING THINGS →
Pinterest
FOR INSPO THINGS →
FOR CONTENT THINGS →
