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04. BUSINESS STRATEGY

Speakeasy Mastermind

01. Content Strategy

Free Content Planning Template

02. Video Content Creation

Vibes With Value

03. Instagram Stories

Selling With Stories

Own Your Story

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the hook up

The Hook up is a 2-day video hook clinic to master the art of scroll-stopping, packed with proven practices that will take your relationship with Reels from a one-night-stand to a lifelong romance.

The Hook Up won’t teach you gimmicky virality hacks or slimy tactics to get more views — you’ve already got enough of those collecting dust in your saved folders.  

Finally, a hook up that won’t leave you guessing.

Who is this course for?

What is included?

How do I access the course?

is this course live?

If you want to craft hooks that not only stop the scroll but also align with your unique ideas and perspective, this is for you. It’s perfect for anyone looking to optimize their video content, increase reach, and deliver their message effectively across platforms. 

Who is this course for?

What is included?

How do I access the course?

is this course live?

  • 2x 90-min recorded workshops
  • Notion Hook bank and workbook 

Who is this course for?

What is included?

How do I access the course?

is this course live?

You'll receive a confirmation email with a direct link to access your Notion workbook. Keep an eye on your inbox—it’ll arrive within moments of completing your purchase!

Who is this course for?

What is included?

How do I access the course?

is this course live?

This course is a recording of the live workshop, so you’ll experience the same valuable content and actionable takeaways, delivered in an easy-to-follow format that you can access at your own pace.

the deets

THE HOOK UP

HEAL YOUR TOXIC RELATIONSHIP WITH VIDEO CONTENT IN 3HR FLAT.

The Hook Up is a 2-day video hook clinic to master the art of scroll-stopping, packed with proven practices that will take your relationship with Reels from a one-night-stand to a lifelong romance. 

Fed up with pouring your heart into your video content, only to get left on read without a call back? 

While it’s awesome that there are so many hook examples out there, they don’t mean much if you can’t understand why they work and connect them to your own content. The Hook Up won’t teach you gimmicky virality hacks or slimy tactics to get more views — you’ve already got enough of those collecting dust in your saved folders. Instead, you'll learn:

day one / lesson + q&A
everything you need to know about hooks, PERIOD.

02

day two / lesson + Q&A
everything you need to know about turning hooks into content. 

Hostess
With
The

Mostess

Meet

Your

XANTHE APPLEYARD
CONTENT COACH FOR CREATIVE LEADERS

THE HOOK UP THAT WON'T LEAVE YOU GUESSING.

FOR ALL THE THINGS →

FOR LEARNING THINGS →

FOR INSPO THINGS →

FOR WRITING THINGS →