Create magnetic messaging for each of your offers, designed to articulate your impact, attract your audience, and inspire their investment.
Ideate specific post ideas and email topics that will support your sales goals while serving your audience, growing your community + establishing your expertise, before and during your launch.
Plot your content calendar for Q1 following the PTC framework for growth, authority, awareness, and investment, integrating your launches with your foundational content strategy.
MESSAGING
MARKETING
MAPPING
Create magnetic messaging for each of your offers, designed to articulate your impact, attract your audience, and inspire their investment.
Ideate specific post ideas and email topics that will support your sales goals while serving your audience, growing your community + establishing your expertise, before and during your launch.
Plot your content calendar following the PTC framework for growth, authority, awareness, and investment, integrating your launches with your foundational content strategy.
MESSAGING
MARKETING
MAPPING
Imagine stepping into your next launch, with...
- Magnetic (and meaningful) messaging for each of your offers, from positioning to CTAs
- A content plan that supports your sales goals, showcases your offer promise, and articulates it’s value
- A bank of promotional posts that serve WHILE selling, so you can connect and convert
- A balanced content strategy that integrates your launch plan with your regular content, to maintain momentum, confidence, and trust during your campaigns
- Frameworks for authentic, engaging sales messaging + marketing, *without* the ick
PARTY FAVORS
IDEATION WORKBOOK
A robust library of post-starters, hooks, and content prompts that you can use to plan your content across all platforms, ongoing.
WORKSHOP RECORDINGS
3 x 90-minute workshops + recorded Q&A coaching, that you can watch + re-watch anytime you need a boost
LAUNCH CALENDAR
A full-some planning dash in Notion that you can use to map out your launches + offers, as your biz evolves.
01
You KNOW your offer is gold and you believe in the transformation you provide, but articulating that value authentically is where you’re getting stuck.
02
You have a solid offer ecosystem and a consistent content strategy, but when you put out posts that promote your services, you don’t seen an ROI on your effort.
03
You’ve invested time + resources into planning your launches, but when it comes to creating the content that supports the strategy, you freeze.
04
You’ve tried the templated email funnels and downloaded the sales scripts, but you can’t seem to make them sound like you.
PTC is *not* for everyone. If you don't have an offer to sell, or a platform to promote it on, this won't be the right fit (yet!).
PTC was created for you if...
...And you’re ready to start your next season with a thriving service suite + an invested community, but you need to know that the time you dedicate to your next campaign will be worth it.
Hostess
With
The
Mostess
Meet
Your
While you may know me as my nickname, The Content Queen, my actual name is Xanthe Appleyard. Some other titles I go by include:
Public Relations Graduate, Creative Agency Founder, Content Marketing Strategist, Cute Food Brand Enthusiast, Helicopter Dog Mom, Amateur Bartender, Boutique Rental Host…
But to that first point, it’s true – I’ve been creating content and managing social media for businesses since Instagram was invented. That was 13 years ago, by the way. I’ve learned a lot of things, but the most relevant one for this particular corner of the internet is this:
You can’t cheat, hack, outsmart, or frankly, keep up with, the algorithm.
The good news? You CAN become an industry leader, community cultivator, and prolific, emboldened creator without it.
My version of social media success doesn’t include viral videos, thousands of followers, trending sounds, or strict scheduling. It’s about community, relationships, ease, pleasure, and genuine excitement for showing up to share.
I promise, if you join this party, that'll be your version, too.
XANTHE APPLEYARD
CONTENT COACH FOR CREATIVE LEADERS