Through leisure-first biz strategy and formula-free social media education, I help you lead with your whole self online, grow a community who will ride for you through any season, and build a business that allows you the freedom to do whatever the fuck you want, with your life.
HONK IF YOU'RE HERE FOR IT
↓
HONK IF YOU'RE HERE FOR IT
↓
Through leisure-first biz strategy and formula-free social media education, I help you lead with your whole self online, grow a community who will ride for you through any season, and build a business that allows you the freedom to do whatever the fuck you want, with your life.
HONK IF YOU'RE HERE FOR IT
↓
Through leisure-first biz strategy and formula-free social media education, I help you lead with your whole self online, grow a community who will ride for you through any season, and build a business that allows you the freedom to do whatever the fuck you want, with your life.
HONK IF YOU'RE HERE FOR IT
↓
Through leisure-first biz strategy and formula-free social media education, I help you lead with your whole self online, grow a community who will ride for you through any season, and build a business that allows you the freedom to do whatever the fuck you want, with your life.
HONK IF YOU'RE HERE FOR IT
↓
Through leisure-first biz strategy and formula-free social media education, I help you lead with your whole self online, grow a community who will ride for you through any season, and build a business that allows you the freedom to do whatever the fuck you want, with your life.
Where creative leaders grow invested communitieS
welcome to oh sierra
QUICK EXISTeNTIAL QUESTION
what would you do every day if it didn't have to make you money?
Who would you connect with? What would you talk about? Where would you spend your time? Having a community, business, and life you honestly fucking love with lies in the answers to those questions.
I excavate them, with you, and then we make damn sure your money-maker makes room for all of it, too.
MORE ON THAT
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(If it was, you’d be there already.)
But your era of trying-it-all turned you onto your truth:
You don’t want to build a business that runs on auto-pilot — you just want to feel *excited* about running it, yourself.
Like, waking up looking forward to check client messages, stoked to work on your next sales page, lit the fuck up by your next offer to the point that you don’t even have to TRY to promote it because you literally can’t stop talking about it, spending less time on social media but still being totally present with your people…
Having that level of freedom, flexibility, and *fucking fun* in your business is directly related to:
Those are the things we create, together.
The freedom, flexibility, and fucking fun you desire in your business isn’t on the other side of another 30-day-Reel-challenge, convoluted sales funnel, scaleable “passive” offer framework, or time-blocking hack.
The relationships you find, through it.
How freely you’re able to be yourself, in it.
How well it supports the life you want to live, outside of it.
STRATEGY
Intimate collaborations that support creative leaders in business growth, social media marketing, energy management, and community building, to step into a business that feels like pleasure
Education
Workshops + resources that teach the practical skills and strategic mindsets to lead your social media sustainably, growing an invested community that outlasts the algorithm
EXPERIENCES
IRL retreats, creative spaces, and tasteful ragers that bring entrepreneurs together to explore what it means to do life differently, in favor of a culture where work is play
"k, but how?"
RETREAT →
AIRBNB →
GET LEARNIN' →
1:1 COACHING →
SPEAKEASY GROUP →
But the method that’s allowed me to help clients find consistent joy within their businesses (and made me feel the same way about my own) isn’t abouT fun.
Growing your creative business gets to feel really fucking fun,
It’s a 5-step cycle that’s rooted in:
001. Letting your whole self be seen on the internet
002. Attracting an aligned community who loves you for it
003. Growing your business with them by your side
004. Accessing and sustaining the lifestyle you desire
005. Confidently evolving knowing that they’ll support you in any season because your people invest in you as a person, not a product
Once you grow a community that loves whatever the fuck you do, you can build a business that lets you do whatever the fuck you want.
Fun is just inevitable.
And it’s completely, entirely, about community.
MEET THE APPLEYARDS
While the coaching + education you find on here is led by me, Xanthe, there are actually *two* Appleyards making Oh Sierra possible. My husband, Frank, keeps shit running smoothly behind the scenes (but he lets his whole self be seen on the internet via our podcast, every Tuesday).
As serial entrepreneurs, hospitality investors, marketing experts, and a child-free married couple, we've been mixing business and pleasure since day one.
Our date night conversations bounce between work, play, life and leisure, scheming towards our next big business vision while deciding what drink to order next... and we know that the secret to our success has been inviting our community along for the (messy, beautiful, triumphant, silly, chaotic) ride, for all of it.
We built a whole business that helps you do the same.
LOVE YOU TO THE CORE
the PODCAST
From silly banter to meaningful insights, touching on topics like social media, travel, entrepreneurship, money, creativity, relationships, food… and whatever the fuck else we feel like, every episode is a permission slip to bring your whole self to the table, trusting your community to love you, anyway.
the impact
“Over the last 6 months I've realised like wait... I can make money whenever I need to. There is no rush. I don't owe anyone my sanity. I haven't had business-related anxiety in a few months and that is huge for me to say. I just feel like yeah, fuck, this is it.”
LOIS, LEADER OF UP CLUB
WATCH
LEARN
AND
A collection of value-packed videos I've posted on the internet, lately.
CLICK TO LEARN THINGS!
Get More Intentional Engagement On Every Post
My Go-To Strategies For Growing Your Following
Calling In A Specific Niche Through Your Content
Four Things You Need In Your Instagram Bio
What To Do When Pivoting On Social Media
BETTER BRAND DESIGNER: rethinking social media marketing
listen here
gROW YOUR OWN WAY: slowing down without losing momentum
LISTEN HERE
OKAY SISTER: CreatE Content Intentionally & Rethink the Algorithm
lISTEN HERE
Free Content Planning Template & Calendar
Steal the exact Notion template I use to plan our social content in a super-inspiring, no-pressure way. This free content ideation + planning tool includes a section for categorizing your content themes, ideas, and offers, alongside a calendar view so you can plot your weeks with ease.
CHEERS TO FREE!
binge our content
Our online presence is a steady dose of unfiltered entrepreneurship, spicy takes on content marketing, big LA energy, doing FUN sh*t in community, doing ALL sh*t on our own terms, the tasty side of travel, our sunny house in Echo Park... and romanticizing everything, along the way. It's often unhinged, always honest, and forever a f*cking good time.
Instagram
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Pinterest
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FOR WRITING THINGS →
