HONK IF YOU'RE HERE FOR IT
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Through leisure-first business strategy and creativity-first content, I help online leaders grow your communities from inspiration (not obligation), turning your marketing into culture-shifting movements that transcend — and outlast — the algorithms.
algorithms don't build businesses, leaders do
welcome to oh sierra
algorithms don't build businesses, leaders do
This is the part where your followers become co-creators, your influence becomes impact, and showing up to lead your business online starts to feel really fucking fun, again.
The future of social media belongs to the creatives who don’t just attract followers to sustain their businesses, but commit to shaping their industry, through their platforms.
LESS CONTENT
MORE CREATION
fuck metrics
start movements
STRATEGY
Intimate collaborations that support online leaders in business growth, social media marketing, energy management, and community building, to step into a business that feels like pleasure
Education
Workshops + resources that teach the practical skills and strategic mindsets to lead your business online sustainably, growing an invested community that outlasts the algorithm
EXPERIENCES
Retreats, creative spaces, and tasteful ragers that bring entrepreneurs together offline to explore what it means to do life differently, in favor of a culture where work is play
"k, but how?"
RETREAT →
AIRBNB →
GET LEARNIN' →
SPEAKEASY MASTERMIND →
QUICK EXISTeNTIAL QUESTION
what would you do every day if it didn't have to make you money?
What would you be creating? Who would you connect with? What would you talk about? Where would you spend your time? Having a community, business, and life you honestly fucking love with lies in the answers to those questions.
I excavate them, with you, and then we make damn sure your money-maker makes room for all of it, too.
(If it was, you’d be there already.)
But your era of trying-it-all turned you onto your truth:
You don’t want to build a business that runs on auto-pilot — you just want to feel *excited* about running it, yourself.
Like, waking up looking forward to check client messages, stoked to work on your next sales page, lit the fuck up by your next offer to the point that you don’t even have to TRY to promote it because you literally can’t stop talking about it, spending less time on social media but still being totally present with your people, posting content because it's a creative oulet, not a chore...
Having that level of freedom, flexibility, and *fucking fun* in your business is directly related to:
The relationships you find, through it.
How freely you’re able to be yourself, in it.
How well it supports the life you want to live, outside of it.
Those are the things we create, together.
The freedom, flexibility, and fucking fun you desire in your business isn’t on the other side of another 30-day-Reel-challenge, convoluted sales funnel, scaleable “passive” offer framework, or time-blocking hack.
But the method that’s allowed me to help clients find consistent joy within their businesses (and made me feel the same way about my own) isn’t abouT fun.
Growing your creative business gets to feel really fucking fun,
It’s a 5-step cycle that’s rooted in:
001. Letting your whole self be seen on the internet by expressing yourself in the mediums that come naturally to you
002. Attracting an aligned community who loves you for ALL of it
003. Growing your business with them by your side while they experience your impact daily
004. Accessing and sustaining the lifestyle you desire, as a result
005. Confidently evolving knowing that they’ll support you in any season because your people invest in you as a person, not a product
Once you grow a community that rallies behind whatever the fuck you do, you can build a business that lets you do whatever the fuck you want.
Fun is just inevitable.
It's about connection through expression, influence through impact, and ditching the tired social media model of manufactured authenticity to create a shared culture through social leadership, instead.
MEET THE APPLEYARDS
While the strategy + education you find on here is led by me, Xanthe, there are actually *two* Appleyards making Oh Sierra possible. My husband, Frank, keeps shit running smoothly behind the scenes (but he lets his whole self be seen on the internet via our podcast, every Tuesday).
As serial entrepreneurs, hospitality investors, marketing experts, and a child-free married couple, we've been mixing business and pleasure since day one.
Our date night conversations bounce between work, play, life and leisure, scheming towards our next big business vision while deciding what drink to order next... and we know that the secret to our success has been inviting our community along for the (messy, beautiful, triumphant, silly, chaotic) ride, for all of it.
We built a whole business that helps you do the same.
The only content strategy program that centres you as a creative leader, so you can grow an invested community that outlasts the algorithm.
Embrace the potent power of leading with your *whole self* online, letting all parts of you be seen (and celebrated!), creating a culture of connection around your perspective, not your offers.
BECOME THE life of the party
Create sustainably + with a lot of f*cking JOY
reach high-caliber clients with high-quality content
prioritize presence offline, while connecting online
LOVE YOU TO THE CORE
the PODCAST
From silly banter to meaningful insights, touching on topics like social media, travel, entrepreneurship, money, creativity, relationships, food… and whatever the fuck else we feel like, every episode is a permission slip to bring your whole self to the table, trusting your community to love you, anyway.
the impact
“Over the last 6 months I've realised like wait... I can make money whenever I need to. There is no rush. I don't owe anyone my sanity. I haven't had business-related anxiety in a few months and that is huge for me to say. I just feel like yeah, fuck, this is it.”
LOIS, LEADER OF UP CLUB
WATCH
LEARN
AND
A collection of value-packed videos I've posted on the internet, lately.
CLICK TO LEARN THINGS!
Get More Intentional Engagement On Every Post
My Go-To Strategies For Growing Your Following
Calling In A Specific Niche Through Your Content
Four Things You Need In Your Instagram Bio
What To Do When Pivoting On Social Media
BETTER BRAND DESIGNER: rethinking social media marketing
listen here
gROW YOUR OWN WAY: slowing down without losing momentum
LISTEN HERE
OKAY SISTER: CreatE Content Intentionally & Rethink the Algorithm
lISTEN HERE
Free Content Planning Template & Calendar
Steal the exact Notion template I use to plan our social content in a super-inspiring, no-pressure way. This free content ideation + planning tool includes a section for categorizing your content themes, ideas, and offers, alongside a calendar view so you can plot your weeks with ease.
CHEERS TO FREE!
binge our content
Our online presence is a steady dose of unfiltered entrepreneurship, spicy takes on content marketing, big LA energy, doing FUN sh*t in community, doing ALL sh*t on our own terms, the tasty side of travel, our sunny house in Echo Park... and romanticizing everything, along the way. It's often unhinged, always honest, and forever a f*cking good time.
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