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Our Content Planning Checklist for Instagram

how to create an instagram strategy, social media planning for creatives, content creation for brand designers

Putting together engaging on-brand content doesn’t have to be the absolute worst, friends…

Oooooohhhh content planning. The *folding a fitted sheet* of the brand messaging world — BUT, WHAT IF IT WASN’T?! Our content planning checklist for Instagram makes developing social media messaging quick, easy, and most importantly: IMPACTFUL.

Putting together engaging on-brand content doesn’t have to be the absolute worst, friends. 

It starts with a clear understanding of your brand message, and then A WHOLE LOTTA ROUGH NOTES, saved overtime, purposefully planned + ready to share when your community needs it most. 

Below, you’ll find a content planning checklist for Instagram with a step by step easy-to-implement-TODAY content organization strategy to keep you feeling confident as you show up online this week. 

  1. Hone in your brand’s three values or content pillars. 
  2. Lay out the days of the week that you want to post. 
  3. Fill in each day with a content pillar (and additional IG tools, like reels, lives, and IGTV)
  4. Keep notes in your phone with post ideas + label them with the content pillar that matches. Pull from them when it’s time to post! 

To see this process in action, check out this video.

Still not clear on your brand values and content pillars? At Oh Sierra, that’s kind of our thing. We’re a global brand agency that specializes in brand experiences that empower motivated entrepreneurs and aspiring leaders to show up confidently in their story. 

Learn more about our services here, or book a free discovery call here