Category 1

Category 2

Category 3

Category 4

Category 5

Category 6

Oh Sierra

THE BLOG

Our Recipe for an On-Brand Instagram Profile

We help creative leaders harness the potent power of community (online and IRL) with content strategy, education, and events.

WORK WITH US →

EXPLORE

INSTAGRAM

SERVICES

COURSE

COMMUNITY

FREE COURSE

Craft Your Unique Cocktail for Content That Connects.

GET STARTED

Social media branding is a *struggle,* even for the most savvy. It’s a space where we see a lot of businesses falling short — but the secrets to making it stand out are actually pretty SIMPLE. Below, you’ll find our recipe for an on-brand Instagram profile that keeps your audience feeling connected to your content and excited to learn more.

It’s not all aesthetics, though – we’re here to show you how to create a social media profile that will build trust in your brand and connection with your community, empowering you to seamlessly show up for your brand on ALL fronts — in a way that doesn’t make you feel completely overwhelmed. 

ChOOSE THE PERFECT IG PROFILE IMAGE ICON

  1. Create an icon specifically for your profile image using the dimensions 1000 pixels x 1000 pixels. Avoid a true white background, as it tends to get lost. 
  2. Make sure no text in the icon is cut off or blurry. All elements within the icon should be easily identifiable to the naked eye. 
  3. It doesn’t need to be a full logo, or tell your entire brand story at first glance – it just needs to pop, be easily recognized, and stand out in a scroll! 

WRITE AN ON-BRAND INSTAGRAM BIO

  1. Your bio should explain who you are, what you do, who you work with, and how you help. 
  2. Include a brand-related emoji or glyph to add increased visual stimulation and brand association. 
  3. If you have a tagline or brand statement, USE IT. 

OPTIMIZE YOUR IG LINK IN BIO

  1. Our web design process includes a “Links” URL so you can have your brand name and website in your bio. Bonus tip: Connecting this to your own web domain will help drive traffic to your site and improve your SEO! 
  2. If you don’t have a website yet, there are many third party options like LinkTree to hold your links! 
  3. If you manage your own site, you can create your own links page by adding a hidden page at yoursite.com/links, and adding buttons so people can easily hop on your pages. 

An on-brand Instagram profile is so much *more* than a pretty feed for your people to scroll. Cohesive, consistent profiles build trust in your brand and connection with your community. That’s big stuff.

Ready to set your profile up with a fresh new look but seeking support on the brand strategy + identity front? 

We’ve got you.

Oh Sierra is a global creative agency specializing in empowered brand + web experiences for motivated entrepreneurs and aspiring industry leaders. Learn more here

Read the Comments +

Leave a Reply

Your email address will not be published. Required fields are marked *

About The Appleyards

We Are Passionate Community Cultivators, Partners in Life and Business, And Firm Believers That Work Should Feel Like Play.

READ          LATEST

the

fancy a

COCKTAIL?

I Found It. At Last, The Perfect Blazer

My Favorite Monochromatic Looks

This ONE Thing Will elevate Your Fall Looks

WORKSHOPS, TRAININGS, and COURSES

The

BODeGA

This marketplace of our most popular trainings is a one-stop-content-shop with everything you need to know about showing up online confidently, sustainably, authentically, and profitably.

binge our content

Our online presence is a steady dose of unfiltered entrepreneurship, spicy takes on content marketing, big LA energy, doing FUN sh*t in community, doing ALL sh*t on our own terms, the tasty side of travel, our sunny house in Echo Park... and romanticizing everything, along the way. It's often unhinged, always honest, and forever a f*cking good time. 

Instagram

FOR ALL THE THINGS →

Newsletter

FOR LEARNING THINGS →

Pinterest

FOR INSPO THINGS →

FOR CONTENT THINGS →