Social media branding is a *struggle,* even for the most savvy. It’s a space where we see a lot of businesses falling short — but the secrets to making it stand out are actually pretty SIMPLE. Below, you’ll find our recipe for an on-brand Instagram profile that keeps your audience feeling connected to your content and excited to learn more.
It’s not all aesthetics, though – we’re here to show you how to create a social media profile that will build trust in your brand and connection with your community, empowering you to seamlessly show up for your brand on ALL fronts — in a way that doesn’t make you feel completely overwhelmed.
ChOOSE THE PERFECT IG PROFILE IMAGE ICON
- Create an icon specifically for your profile image using the dimensions 1000 pixels x 1000 pixels. Avoid a true white background, as it tends to get lost.
- Make sure no text in the icon is cut off or blurry. All elements within the icon should be easily identifiable to the naked eye.
- It doesn’t need to be a full logo, or tell your entire brand story at first glance – it just needs to pop, be easily recognized, and stand out in a scroll!
WRITE AN ON-BRAND INSTAGRAM BIO
- Your bio should explain who you are, what you do, who you work with, and how you help.
- Include a brand-related emoji or glyph to add increased visual stimulation and brand association.
- If you have a tagline or brand statement, USE IT.
OPTIMIZE YOUR IG LINK IN BIO
- Our web design process includes a “Links” URL so you can have your brand name and website in your bio. Bonus tip: Connecting this to your own web domain will help drive traffic to your site and improve your SEO!
- If you don’t have a website yet, there are many third party options like LinkTree to hold your links!
- If you manage your own site, you can create your own links page by adding a hidden page at yoursite.com/links, and adding buttons so people can easily hop on your pages.
An on-brand Instagram profile is so much *more* than a pretty feed for your people to scroll. Cohesive, consistent profiles build trust in your brand and connection with your community. That’s big stuff.
Ready to set your profile up with a fresh new look but seeking support on the brand strategy + identity front?
We’ve got you.
Oh Sierra is a global creative agency specializing in empowered brand + web experiences for motivated entrepreneurs and aspiring industry leaders. Learn more here.
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