how to brand your instagram profile, how to create a cohesive instagram grid, instagram branding, graphic design for social media


An on-brand Instagram profile is so much *more* than a pretty feed for your people to scroll..

Our Recipe for an On-Brand Instagram Profile

Social media branding is a *struggle,* even for the most savvy. It’s a space where we see a lot of businesses falling short — but the secrets to making it stand out are actually pretty SIMPLE. Below, you’ll find our recipe for an on-brand Instagram profile that keeps your audience feeling connected to your content and excited to learn more.

It’s not all aesthetics, though – we’re here to show you how to create a social media profile that will build trust in your brand and connection with your community, empowering you to seamlessly show up for your brand on ALL fronts — in a way that doesn’t make you feel completely overwhelmed. 


  1. Create an icon specifically for your profile image using the dimensions 1000 pixels x 1000 pixels. Avoid a true white background, as it tends to get lost. 
  2. Make sure no text in the icon is cut off or blurry. All elements within the icon should be easily identifiable to the naked eye. 
  3. It doesn’t need to be a full logo, or tell your entire brand story at first glance – it just needs to pop, be easily recognized, and stand out in a scroll! 


  1. Your bio should explain who you are, what you do, who you work with, and how you help. 
  2. Include a brand-related emoji or glyph to add increased visual stimulation and brand association. 
  3. If you have a tagline or brand statement, USE IT. 


  1. Our web design process includes a “Links” URL so you can have your brand name and website in your bio. Bonus tip: Connecting this to your own web domain will help drive traffic to your site and improve your SEO! 
  2. If you don’t have a website yet, there are many third party options like LinkTree to hold your links! 
  3. If you manage your own site, you can create your own links page by adding a hidden page at, and adding buttons so people can easily hop on your pages. 

An on-brand Instagram profile is so much *more* than a pretty feed for your people to scroll. Cohesive, consistent profiles build trust in your brand and connection with your community. That’s big stuff.

Ready to set your profile up with a fresh new look but seeking support on the brand strategy + identity front? 

We’ve got you.

Oh Sierra is a global creative agency specializing in empowered brand + web experiences for motivated entrepreneurs and aspiring industry leaders. Learn more here

April 26, 2021

/ A collaborative community for creative entrepreneurs, focused on cultivating a business that feels like pleasure. Gain instant access at $25USD/month, no commitment.

+ design a life where work is play
+ find global creative community
+ sustainably grow your studio
+ make rad friends in real life
+ take your biz abroad