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Oh Sierra

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Smart By Design Home Automation // Brand Identity

We help creative leaders harness the potent power of community (online and IRL) with content strategy, education, and events.

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Smart by Design Home Automation Inc. creates endless options for residents to develop simplified control of their in-home technology. From sound, lighting, security, networking, and beyond, Smart by Design allows for the user to manage everything in one hub. This offers maximum ease of use, peace of mind, and simplicity – while enhancing quality of life + overall living experience. Minimalist and modern, with a twist – with a pop of deep red to improve brand recognition and stand out in the technology space. Brand imagery should speak to the aesthetic preference of the audience, with clean, modern design, innovative and stylish ideas, and inspirational projects that allow them to visualize what’s possible. The brand icons are clean and clever, while typography reflects a lifestyle, elevated – a sophisticated, aspirational feel, paired with uncomplicated logo layouts.

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About The Appleyards

We Are Passionate Community Cultivators, Partners in Life and Business, And Firm Believers That Work Should Feel Like Play.

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A community of creative entrepreneurs from around the world, where we host workshops, live mentorship sessions, guest experts, events, and share resources focused on creative living + cultivating a business that feels like pleasure. Instantly access a foundation of business support so that you can show up online and offline as your most inspired self. 

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Our online presence is a steady dose of unfiltered entrepreneurship, spicy takes on content marketing, big LA energy, doing FUN sh*t in community, doing ALL sh*t our own way, the tasty side of travel, our sunny apartment in Hollywood... and cocktail recipes. It's often unhinged, always honest, and forever a f*cking good time. 

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