If your social media profile explodes tomorrow, how will your people find you? Your mailing list is your insurance policy – a place to foster an intimate community who genuinely cares what you have to say, and connects with what you have to offer.
Below, we’re sharing our 5 tips for an impactful email marketing strategy that leverages your audience authentically.
01. CREATE ON-BRAND TEMPLATES
Create consistent templates that suit your brand, are intentional, memorable, and easily identified as yours. (READ: don’t just pick the pretty ones). We use Flodesk for all of our email marketing (find out why, and snag a code for 50% off on this post!).
02. OFFER AN OPT-IN
Offer an opt-in sequence that resonates with your ideal client – it should actually HELP them, and make them want to work with you. Avoid using quick + dirty click bait like discount codes – your opt in should directly reflect the type of content you’ll be sharing in your emails.
03. BE CONSISTENT
Stick to a regular newsletter schedule to stay connected. Try not to get caught up in how much you *should* be emailing – find a rhythm that you can sustain, and stick to it. There’s no magic number!
04. DON’T OVER-COMPLICATED IT
Share exclusive content to keep your mailing list feeling valued, even if it’s just a little check-in here and there.
05. BRAND CONFIDENCE IS KEY
The backbone to a great email strategy is a great brand strategy, and visuals that empower you to show up.
If you’re feeling intimidated by all of the email marketing options and don’t feel like you have a strong handle on your brand strategy and identity, our agency will help you understand your audience, develop your messaging, and create visuals that empower you to share your content with more confidence.