From mastering our launch frameworks and conversation-sparking story formulas, to leveraging engagement for authentic sales, you'll learn exactly how we've built thriving businesses through the power of Story. We share our complete playbook for turning casual viewers into excited buyers—all through one powerful tool: Instagram Stories.
Discover how to authentically sell your offers in a way that excites and motivates your clients to invest. No more awkward pivots from lifestyle content to sales—learn how to make every story count.
Hosted by Oh Sierra (@ohsierracreative) x Kelsey McCormick (@cominguproses)
This is for you if you’re tired of sharing random lifestyle content without a clear strategy, hard selling without building trust, or avoiding sales altogether because you fear being "salesy." It’s also for you if you’re posting without a clear invitation to connect deeper with your audience. We’ll teach you how to master conversations that convert, so you can spend less time on social media while making more money.
You'll receive a confirmation email with a direct link to access your replay & Notion workbook. Keep an eye on your inbox—it’ll arrive within moments of completing your purchase!
This course is a recording of the live workshop, so you’ll experience the same valuable content and actionable takeaways, delivered in an easy-to-follow format that you can access at your own pace.
A 2hr video content training, you’ll learn how to make valuable video content that’s QUICK to create, EASY to execute, and SIMPLY PUT, STUNNING.
This course is designed to answer the ever-present question, "Am I doing this right?" by teaching you exactly what works, what doesn’t, and why.
A 3-day sales course to create offer-specific content that sells out your launches, supports your people, and sounds like you.
While you may know me as my nickname, The Content Queen, my actual name is Xanthe Appleyard. Some other titles I go by include:
Public Relations Graduate, Creative Agency Founder, Content Marketing Strategist, Cute Food Brand Enthusiast, Helicopter Dog Mom, Amateur Bartender, Boutique Rental Host…
But to that first point, it’s true – I’ve been creating content and managing social media for businesses since Instagram was invented. That was 13 years ago, by the way. I’ve learned a lot of things, but the most relevant one for this particular corner of the internet is this:
You can’t cheat, hack, outsmart, or frankly, keep up with, the algorithm.
The good news? You CAN become an industry leader, community cultivator, and prolific, emboldened creator without it.
My version of social media success doesn’t include viral videos, thousands of followers, trending sounds, or strict scheduling. It’s about community, relationships, ease, pleasure, and genuine excitement for showing up to share.
I promise, if you Own Your Story, that'll be your version, too.
XANTHE APPLEYARD
CONTENT COACH FOR CREATIVE LEADERS