branding advice for new businesses

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Branding isn’t a single stop, it’s a lifelong journey. It takes time, effort, and investment to maintain the brand standards you *know* your business – and audience – is worthy of…

5 Simple Ways to Add Substance to Your Brand

Have you ever felt drawn to a product with a beautiful packaging, only to be totally let down by the product, and even MORE disappointed in the customer service when you tried to return it?

Just-a-pretty-face brands fall flat because somewhere along the way, they let aesthetic take precedence over experience. 

If you’ve invested in on-point brand aesthetic but are having trouble with the *what now* that will sustain your brand’s success for the long-haul, this post is for you. Now more than ever, there are quick and simple ways to ensure your brand touchpoints are cohesive and engaging. Read on for 5 practical ways you can expand your brand into other facets of your business LITERALLY right now.

  1. Plan 3 brand values to share on social media this week. Nervous to start using social to your advantage? Check out this post to combat social media stage fright. 
  2. Create a unique title for your signature service or product. It might sound simple, but that extra layer of brand recognition will go a long way in positioning your business to transform from start-up to household name.
  3. Add a branded signature to your email sign-off. 
  4. Choose an on-brand emoji or glyph and incorporate it into your social media bio. 
  5. Give your weekly newsletter it’s own special title. No newsletter yet? No worries. Check out this post to start building your list ASAP. 

Branding isn’t a single stop, it’s a lifelong journey. It takes time, effort, and investment to maintain the brand standards you *know* your business – and audience – is worthy of. 

Better brand – brighter future. For more quick, easy-to-implement branding tips like this, follow us on Instagram! 

May 10, 2021

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